La Razón Bolivia
Leading national newspaper based in La Paz covering politics, business, and social issues.
La Razón Bolivia at a glance
La Razón Bolivia is a news & media website and one of the most visited sites in Bolivia, currently ranked #3 in the country. It was founded in 1990 by Jorge Canelas and is headquartered in La Paz, Bolivia. Today La Razón Bolivia is owned by La Razón S.A.. Our estimates put its audience at ≈ 4.8 million visits per month. The business earns money mainly through digital ads, print sales. Its closest rivals include eldeber.com.bo, paginasiete.bo.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.5 million / month | +2% |
| Q2 | ≈ 4.7 million / month | +3% |
| Q3 | ≈ 4.8 million / month | +3% |
| Q4 | ≈ 5.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Bolivia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bolivia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bolivia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| la razón bolivia | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bolivia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Bolivia
Company information
- Website
- la-razon.com
- Sector
- News & Media
- Owner
- La Razón S.A.
- Owner type
- Private company
- Founders
- Jorge Canelas
- Founded
- 1990
- Headquarters
- La Paz, Bolivia
- Employees
- 180+
- Ownership
- La Razón S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
La Razón Bolivia operates a news and media publisher focused on Bolivia. Leading national newspaper based in La Paz covering politics, business, and social issues. Revenue comes mainly from digital ads, supported by the other lines listed below.
- Digital Ads
- Print Sales
Products & services
International presence
- Primary market
- Bolivia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bolivia)
- #3 in this index
- Sector rank
- Leading news & media site in Bolivia
- Global rank
- 13800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| eldeber.com.bo | ≈ 2.9 million / month | #4 class competitor | — |
| paginasiete.bo | ≈ 2.2 million / month | #5 class competitor | — |
What is La Razón Bolivia?
La Razón Bolivia (la-razon.com) is a news and media publisher serving users in Bolivia. Leading national newspaper based in La Paz covering politics, business, and social issues. It ranks #3 among the most visited websites in the country in this index, within the news & media category.
Who owns La Razón Bolivia?
The site is operated by La Razón S.A., founded by Jorge Canelas. The company was established in 1990 and is headquartered in La Paz, Bolivia. It employs around 180+.
Traffic and audience
Traffic estimates place La Razón Bolivia at roughly 4.8 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How La Razón Bolivia makes money
Revenue comes primarily from digital ads, alongside print sales.
Competitors in Bolivia
Its closest rivals include eldeber.com.bo, paginasiete.bo.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
La Razón Bolivia is founded in La Paz, Bolivia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Bolivia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns La Razón Bolivia?
La Razón Bolivia is operated by La Razón S.A.. Private company structure, based on public filings and press reporting.
Where is La Razón Bolivia headquartered?
La Razón Bolivia is headquartered in La Paz, Bolivia.
When was La Razón Bolivia founded?
La Razón Bolivia was founded in 1990 by Jorge Canelas.
How many employees does La Razón Bolivia have?
La Razón Bolivia employs approximately 180+ people.
What is La Razón Bolivia's revenue?
La Razón Bolivia's revenue: Undisclosed.
Who are La Razón Bolivia's competitors?
Main competitors in Bolivia include eldeber.com.bo, paginasiete.bo.
How does La Razón Bolivia make money?
Mainly digital ads, print sales.
Is La Razón Bolivia publicly traded?
No — La Razón Bolivia is not listed as an independent public company; it is operated by La Razón S.A..
How many visitors does La Razón Bolivia get?
Third-party estimates place La Razón Bolivia at roughly 4.8 million visits per month, mostly from Bolivia, with 79% mobile traffic.
Is La Razón Bolivia safe?
La Razón Bolivia is an established news & media site founded in 1990 and ranked #3 in Bolivia; use the official domain la-razon.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsla-razon.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBolivia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos