UMSA
Universidad Mayor de San Andrés, Bolivia's flagship public university.
UMSA at a glance
UMSA is an education website and one of the most visited sites in Bolivia, currently ranked #9 in the country. It was founded in 1830 and is headquartered in La Paz, Bolivia. Today UMSA is owned by Universidad Mayor de San Andrés. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through public funding, enrolment fees, research grants. Its closest rivals include umss.edu.bo, upb.edu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Bolivia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bolivia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bolivia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| umsa | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bolivia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Bolivia
Company information
- Website
- umsa.bo
- Sector
- Education
- Owner
- Universidad Mayor de San Andrés
- Owner type
- Public university
- Founded
- 1830
- Headquarters
- La Paz, Bolivia
- Employees
- 5,000+
- Ownership
- Universidad Mayor de San Andrés controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UMSA operates an education platform focused on Bolivia. Universidad Mayor de San Andrés, Bolivia's flagship public university. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Enrolment fees
- Research grants
Related deals on Amazon
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International presence
- Primary market
- Bolivia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bolivia)
- #9 in this index
- Sector rank
- Leading education site in Bolivia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| umss.edu.bo | ≈ 1.8 million / month | #10 class competitor | — |
| upb.edu | ≈ 1.3 million / month | #11 class competitor | — |
What is UMSA?
UMSA (umsa.bo) is an education platform serving users in Bolivia. Universidad Mayor de San Andrés, Bolivia's flagship public university. It ranks #9 among the most visited websites in the country in this index, within the education category.
Who owns UMSA?
The site is operated by Universidad Mayor de San Andrés. The company was established in 1830 and is headquartered in La Paz, Bolivia. It employs around 5,000+.
Traffic and audience
Traffic estimates place UMSA at roughly 3 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How UMSA makes money
Revenue comes primarily from public funding, alongside enrolment fees, research grants.
Competitors in Bolivia
Its closest rivals include umss.edu.bo, upb.edu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1830
UMSA is founded in La Paz, Bolivia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Bolivia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns UMSA?
UMSA is operated by Universidad Mayor de San Andrés. Public university structure, based on public filings and press reporting.
Where is UMSA headquartered?
UMSA is headquartered in La Paz, Bolivia.
When was UMSA founded?
UMSA was founded in 1830.
How many employees does UMSA have?
UMSA employs approximately 5,000+ people.
What is UMSA's revenue?
UMSA does not publish standalone revenue; income comes from public funding, enrolment fees, research grants.
Who are UMSA's competitors?
Main competitors in Bolivia include umss.edu.bo, upb.edu.
How does UMSA make money?
Mainly public funding, enrolment fees, research grants.
Is UMSA publicly traded?
UMSA's ownership: Public university.
How many visitors does UMSA get?
Third-party estimates place UMSA at roughly 3 million visits per month, mostly from Bolivia, with 66% mobile traffic.
Is UMSA safe?
UMSA is an established education site founded in 1830 and ranked #9 in Bolivia; use the official domain umsa.bo and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsumsa.bo
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBolivia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos