Education#10 in Paraguay

Universidad Nacional de Asunción

Paraguay's main public university and academic portal.

una.py ↗Updated September 2026

Universidad Nacional de Asunción at a glance

Universidad Nacional de Asunción is an education website and one of the most visited sites in Paraguay, currently ranked #10 in the country. It was founded in 1889 and is headquartered in San Lorenzo, Paraguay. Today Universidad Nacional de Asunción is owned by Universidad Nacional de Asunción. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through public funding, enrolment fees, research programmes. Its closest rivals include uca.edu.py, uaa.edu.py.

Traffic statistics

≈ 3 million
Monthly visits
≈ 0.7 million
Weekly visits
≈ 0.1 million
Daily visits
≈ 1.3 million / month
Unique visitors
#10 in Paraguay
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 1
Visits per second
#10
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 2.8 million / month+2%
Q2≈ 2.9 million / month+3%
Q3≈ 3 million / month+3%
Q4≈ 3.2 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Paraguay, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Paraguay86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 0.9 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Paraguay

Top organic keywords

KeywordPositionVolumeTraffic share
universidad nacional de asunción1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Paraguay

Company information

Website
una.py
Sector
Education
Owner
Universidad Nacional de Asunción
Owner type
Public university
Founded
1889
Headquarters
San Lorenzo, Paraguay
Employees
5,000+
Ownership
Universidad Nacional de Asunción controls the platform. Ownership details are based on public filings and press reporting.
Languages
Spanish
Top traffic sources
organic search, direct, referral

Financials

Revenue
Not publicly disclosed
Ownership
Public university
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Universidad Nacional de Asunción operates an education platform focused on Paraguay. Paraguay's main public university and academic portal. Revenue comes mainly from public funding, supported by the other lines listed below.

  • Public funding
  • Enrolment fees
  • Research programmes

Related deals on Amazon

International presence

Primary market
Paraguay
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

5,000+
Total employees

Customer statistics

≈ 1.3 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Paraguay)
#10 in this index
Sector rank
Leading education site in Paraguay

Main competitors

uca.edu.pyuaa.edu.py

Website comparisons

WebsiteMonthly visitsRankNotes
uca.edu.py≈ 1.8 million / month#11 class competitor—
uaa.edu.py≈ 1.3 million / month#12 class competitor—

What is Universidad Nacional de Asunción?

Universidad Nacional de Asunción (una.py) is an education platform serving users in Paraguay. Paraguay's main public university and academic portal. It ranks #10 among the most visited websites in the country in this index, within the education category.

Who owns Universidad Nacional de Asunción?

The site is operated by Universidad Nacional de Asunción. The company was established in 1889 and is headquartered in San Lorenzo, Paraguay. It employs around 5,000+.

Traffic and audience

Traffic estimates place Universidad Nacional de Asunción at roughly 3 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How Universidad Nacional de Asunción makes money

Revenue comes primarily from public funding, alongside enrolment fees, research programmes.

Competitors in Paraguay

Its closest rivals include uca.edu.py, uaa.edu.py.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1889

    Universidad Nacional de Asunción is founded in San Lorenzo, Paraguay.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #10 among the most visited websites in Paraguay.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1889
HeadquartersSan Lorenzo, Paraguay
Employees5,000+
Monthly visits≈ 3 million
Country rank#10 in Paraguay
SectorEducation
Primary marketParaguay
Founded1889
Monthly visits≈ 3 million

Frequently asked questions

Who owns Universidad Nacional de Asunción?

Universidad Nacional de Asunción is operated by Universidad Nacional de Asunción. Public university structure, based on public filings and press reporting.

Where is Universidad Nacional de Asunción headquartered?

Universidad Nacional de Asunción is headquartered in San Lorenzo, Paraguay.

When was Universidad Nacional de Asunción founded?

Universidad Nacional de Asunción was founded in 1889.

How many employees does Universidad Nacional de Asunción have?

Universidad Nacional de Asunción employs approximately 5,000+ people.

What is Universidad Nacional de Asunción's revenue?

Universidad Nacional de Asunción does not publish standalone revenue; income comes from public funding, enrolment fees, research programmes.

Who are Universidad Nacional de Asunción's competitors?

Main competitors in Paraguay include uca.edu.py, uaa.edu.py.

How does Universidad Nacional de Asunción make money?

Mainly public funding, enrolment fees, research programmes.

Is Universidad Nacional de Asunción publicly traded?

Universidad Nacional de Asunción's ownership: Public university.

How many visitors does Universidad Nacional de Asunción get?

Third-party estimates place Universidad Nacional de Asunción at roughly 3 million visits per month, mostly from Paraguay, with 66% mobile traffic.

Is Universidad Nacional de Asunción safe?

Universidad Nacional de Asunción is an established education site founded in 1889 and ranked #10 in Paraguay; use the official domain una.py and HTTPS.

Popular searches

universidad nacional de asunciónuniversidad nacional de asunción loginuniversidad nacional de asunción appwho owns universidad nacional de asunciónis universidad nacional de asunción safe

Data sources & confidence

  • Company website and public announcements
    una.py
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Paraguay and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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