La Nación Paraguay
Asunción newspaper covering politics, business and sport.
La Nación Paraguay at a glance
La Nación Paraguay is a news & media website and one of the most visited sites in Paraguay, currently ranked #6 in the country. It was founded in 1995 and is headquartered in Asunción, Paraguay. Today La Nación Paraguay is owned by Grupo Nación de Comunicaciones. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through advertising, sponsored content, print sales. Its closest rivals include abc.com.py, ultimahora.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Paraguay, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Paraguay86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Paraguay
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| la nación paraguay | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Paraguay web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Paraguay
Company information
- Website
- lanacion.com.py
- Sector
- News & Media
- Owner
- Grupo Nación de Comunicaciones
- Owner type
- Private media company
- Founded
- 1995
- Headquarters
- Asunción, Paraguay
- Ownership
- Grupo Nación de Comunicaciones controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
La Nación Paraguay operates a news and media publisher focused on Paraguay. Asunción newspaper covering politics, business and sport. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Sponsored content
- Print sales
International presence
- Primary market
- Paraguay
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Paraguay)
- #6 in this index
- Sector rank
- Leading news & media site in Paraguay
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| abc.com.py | ≈ 2.4 million / month | #7 class competitor | — |
| ultimahora.com | ≈ 1.8 million / month | #8 class competitor | — |
What is La Nación Paraguay?
La Nación Paraguay (lanacion.com.py) is a news and media publisher serving users in Paraguay. Asunción newspaper covering politics, business and sport. It ranks #6 among the most visited websites in the country in this index, within the news & media category.
Who owns La Nación Paraguay?
The site is operated by Grupo Nación de Comunicaciones. The company was established in 1995 and is headquartered in Asunción, Paraguay.
Traffic and audience
Traffic estimates place La Nación Paraguay at roughly 4 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How La Nación Paraguay makes money
Revenue comes primarily from advertising, alongside sponsored content, print sales.
Competitors in Paraguay
Its closest rivals include abc.com.py, ultimahora.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
La Nación Paraguay is founded in Asunción, Paraguay.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Paraguay.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns La Nación Paraguay?
La Nación Paraguay is operated by Grupo Nación de Comunicaciones. Private media company structure, based on public filings and press reporting.
Where is La Nación Paraguay headquartered?
La Nación Paraguay is headquartered in Asunción, Paraguay.
When was La Nación Paraguay founded?
La Nación Paraguay was founded in 1995.
What is La Nación Paraguay's revenue?
La Nación Paraguay does not publish standalone revenue; income comes from advertising, sponsored content, print sales.
Who are La Nación Paraguay's competitors?
Main competitors in Paraguay include abc.com.py, ultimahora.com.
How does La Nación Paraguay make money?
Mainly advertising, sponsored content, print sales.
Is La Nación Paraguay publicly traded?
No — La Nación Paraguay is not listed as an independent public company; it is operated by Grupo Nación de Comunicaciones.
How many visitors does La Nación Paraguay get?
Third-party estimates place La Nación Paraguay at roughly 4 million visits per month, mostly from Paraguay, with 79% mobile traffic.
Is La Nación Paraguay safe?
La Nación Paraguay is an established news & media site founded in 1995 and ranked #6 in Paraguay; use the official domain lanacion.com.py and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslanacion.com.py
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageParaguay and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos