Health#7 in Paraguay

IPS Paraguay

Social security institute portal for health cover and pensions.

ips.gov.py ↗Updated September 2026

IPS Paraguay at a glance

IPS Paraguay is a health website and one of the most visited sites in Paraguay, currently ranked #7 in the country. It was founded in 1943 and is headquartered in Asunción, Paraguay. Today IPS Paraguay is owned by Government of Paraguay. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through not advertising funded — public institution. Its closest rivals include mspbs.gov.py, set.gov.py.

Traffic statistics

≈ 4 million
Monthly visits
≈ 0.9 million
Weekly visits
≈ 0.1 million
Daily visits
≈ 1.7 million / month
Unique visitors
#7 in Paraguay
Country rank
≈ 4.2
Pages / visit
≈ 5 min
Avg. visit
≈ 47%
Bounce rate
≈ 75% mobile
Mobile traffic
≈ 2
Visits per second
#7
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 3.8 million / month+2%
Q2≈ 3.9 million / month+3%
Q3≈ 4 million / month+3%
Q4≈ 4.2 million / month+6%

Traffic sources

  • Organic search52%
  • Direct31%
  • Referral9%
  • Social5%
  • Paid3%

Audience & demographics

  • Women56%
  • Men44%
  • Age 25-3426%
  • Age 35-4425%
  • Age 45-5422%

The audience is concentrated in Paraguay, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Paraguay86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 1.2 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Paraguay

Top organic keywords

KeywordPositionVolumeTraffic share
ips paraguay1Very highDominant
symptomsTop 10High—
doctor appointmentTop 10High—
hospital near meTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / CMSPostgreSQLAppointment booking engineCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 75% mobile
Position in country
Among the leading health apps in Paraguay

Company information

Website
ips.gov.py
Sector
Health
Owner
Government of Paraguay
Owner type
Public institution
Founded
1943
Headquarters
Asunción, Paraguay
Employees
10,000+
Ownership
Government of Paraguay controls the platform. Ownership details are based on public filings and press reporting.
Languages
Spanish
Top traffic sources
organic search, direct, referral

Financials

Revenue
Not publicly disclosed
Ownership
Public institution
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

IPS Paraguay operates a health information and services platform focused on Paraguay. Social security institute portal for health cover and pensions. Revenue comes mainly from not advertising funded — public institution, supported by the other lines listed below.

  • Not advertising funded — public institution

Related deals on Amazon

As an Amazon Associate, Global Site Index earns from qualifying purchases.

International presence

Primary market
Paraguay
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

10,000+
Total employees

Customer statistics

≈ 1.7 million / month
Monthly reach
≈ 4.2 pages per visit, ≈ 5 min average session
Engagement

Website rankings

Country rank (Paraguay)
#7 in this index
Sector rank
Leading health site in Paraguay

Main competitors

mspbs.gov.pyset.gov.py

Website comparisons

WebsiteMonthly visitsRankNotes
mspbs.gov.py≈ 2.4 million / month#8 class competitor—
set.gov.py≈ 1.8 million / month#9 class competitor—

What is IPS Paraguay?

IPS Paraguay (ips.gov.py) is a health information and services platform serving users in Paraguay. Social security institute portal for health cover and pensions. It ranks #7 among the most visited websites in the country in this index, within the health category.

Who owns IPS Paraguay?

The site is operated by Government of Paraguay. The company was established in 1943 and is headquartered in Asunción, Paraguay. It employs around 10,000+.

Traffic and audience

Traffic estimates place IPS Paraguay at roughly 4 million visits per month, about 0.1 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.

How IPS Paraguay makes money

Revenue comes primarily from not advertising funded — public institution, alongside .

Competitors in Paraguay

Its closest rivals include mspbs.gov.py, set.gov.py.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1943

    IPS Paraguay is founded in Asunción, Paraguay.

  2. Growth phase

    Expands its health offering and moves to a mobile-first product.

  3. Today

    Ranks #7 among the most visited websites in Paraguay.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Reliable health information in the local language
  • Online appointment and record access
  • Doctor and hospital directories
  • Free to use for patients

Cons

  • Advice cannot replace a consultation
  • Appointment availability is limited
  • Some content is sponsored
  • Interface dated in places

Key statistics

Founded1943
HeadquartersAsunción, Paraguay
Employees10,000+
Monthly visits≈ 4 million
Country rank#7 in Paraguay
SectorHealth
Primary marketParaguay
Founded1943
Monthly visits≈ 4 million

Frequently asked questions

Who owns IPS Paraguay?

IPS Paraguay is operated by Government of Paraguay. Public institution structure, based on public filings and press reporting.

Where is IPS Paraguay headquartered?

IPS Paraguay is headquartered in Asunción, Paraguay.

When was IPS Paraguay founded?

IPS Paraguay was founded in 1943.

How many employees does IPS Paraguay have?

IPS Paraguay employs approximately 10,000+ people.

What is IPS Paraguay's revenue?

IPS Paraguay does not publish standalone revenue; income comes from not advertising funded — public institution.

Who are IPS Paraguay's competitors?

Main competitors in Paraguay include mspbs.gov.py, set.gov.py.

How does IPS Paraguay make money?

Mainly not advertising funded — public institution.

Is IPS Paraguay publicly traded?

IPS Paraguay's ownership: Public institution.

How many visitors does IPS Paraguay get?

Third-party estimates place IPS Paraguay at roughly 4 million visits per month, mostly from Paraguay, with 75% mobile traffic.

Is IPS Paraguay safe?

IPS Paraguay is an established health site founded in 1943 and ranked #7 in Paraguay; use the official domain ips.gov.py and HTTPS.

Popular searches

ips paraguayips paraguay loginips paraguay appwho owns ips paraguayis ips paraguay safe

Data sources & confidence

  • Company website and public announcements
    ips.gov.py
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Paraguay and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

More top websites in Paraguay

Other Health websites