Addis Ababa University
Ethiopia's oldest and largest university portal.
Addis Ababa University at a glance
Addis Ababa University is an education website and one of the most visited sites in Ethiopia, currently ranked #10 in the country. It was founded in 1950 and is headquartered in Addis Ababa, Ethiopia. Today Addis Ababa University is owned by Government of Ethiopia. Our estimates put its audience at ≈ 2 million visits per month. The business earns money mainly through public funding, tuition fees, research grants. Its closest rivals include ju.edu.et, hu.edu.et.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.9 million / month | +2% |
| Q2 | ≈ 1.9 million / month | +3% |
| Q3 | ≈ 2 million / month | +3% |
| Q4 | ≈ 2.1 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Ethiopia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ethiopia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ethiopia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| addis ababa university | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ethiopia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Ethiopia
Company information
- Website
- aau.edu.et
- Sector
- Education
- Owner
- Government of Ethiopia
- Owner type
- Public university
- Founded
- 1950
- Headquarters
- Addis Ababa, Ethiopia
- Employees
- 6,000+
- Ownership
- Government of Ethiopia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Amharic
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Addis Ababa University operates an education platform focused on Ethiopia. Ethiopia's oldest and largest university portal. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Tuition fees
- Research grants
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Ethiopia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ethiopia)
- #10 in this index
- Sector rank
- Leading education site in Ethiopia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ju.edu.et | ≈ 1.2 million / month | #11 class competitor | — |
| hu.edu.et | ≈ 0.9 million / month | #12 class competitor | — |
What is Addis Ababa University?
Addis Ababa University (aau.edu.et) is an education platform serving users in Ethiopia. Ethiopia's oldest and largest university portal. It ranks #10 among the most visited websites in the country in this index, within the education category.
Who owns Addis Ababa University?
The site is operated by Government of Ethiopia. The company was established in 1950 and is headquartered in Addis Ababa, Ethiopia. It employs around 6,000+.
Traffic and audience
Traffic estimates place Addis Ababa University at roughly 2 million visits per month, about 0.1 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Addis Ababa University makes money
Revenue comes primarily from public funding, alongside tuition fees, research grants.
Competitors in Ethiopia
Its closest rivals include ju.edu.et, hu.edu.et.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1950
Addis Ababa University is founded in Addis Ababa, Ethiopia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Ethiopia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Addis Ababa University?
Addis Ababa University is operated by Government of Ethiopia. Public university structure, based on public filings and press reporting.
Where is Addis Ababa University headquartered?
Addis Ababa University is headquartered in Addis Ababa, Ethiopia.
When was Addis Ababa University founded?
Addis Ababa University was founded in 1950.
How many employees does Addis Ababa University have?
Addis Ababa University employs approximately 6,000+ people.
What is Addis Ababa University's revenue?
Addis Ababa University does not publish standalone revenue; income comes from public funding, tuition fees, research grants.
Who are Addis Ababa University's competitors?
Main competitors in Ethiopia include ju.edu.et, hu.edu.et.
How does Addis Ababa University make money?
Mainly public funding, tuition fees, research grants.
Is Addis Ababa University publicly traded?
Addis Ababa University's ownership: Public university.
How many visitors does Addis Ababa University get?
Third-party estimates place Addis Ababa University at roughly 2 million visits per month, mostly from Ethiopia, with 66% mobile traffic.
Is Addis Ababa University safe?
Addis Ababa University is an established education site founded in 1950 and ranked #10 in Ethiopia; use the official domain aau.edu.et and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaau.edu.et
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEthiopia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos