Ethio Telecom
Ethiopia's main telecom operator and telebirr wallet provider.
Ethio Telecom at a glance
Ethio Telecom is a telecom website and one of the most visited sites in Ethiopia, currently ranked #7 in the country. It was founded in 1894 and is headquartered in Addis Ababa, Ethiopia. Today Ethio Telecom is owned by Government of Ethiopia. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through mobile and fixed subscriptions, data services, telebirr mobile money. Its closest rivals include safaricom.et, starlink.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Ethiopia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ethiopia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ethiopia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ethio telecom | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ethiopia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Ethiopia
Company information
- Website
- ethiotelecom.et
- Sector
- Telecom
- Owner
- Government of Ethiopia
- Owner type
- State-owned enterprise
- Founded
- 1894
- Headquarters
- Addis Ababa, Ethiopia
- Employees
- 17,000+
- Ownership
- Government of Ethiopia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Amharic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ethio Telecom operates a telecom operator focused on Ethiopia. Ethiopia's main telecom operator and telebirr wallet provider. Revenue comes mainly from mobile and fixed subscriptions, supported by the other lines listed below.
- Mobile and fixed subscriptions
- Data services
- telebirr mobile money
- Enterprise services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Ethiopia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ethiopia)
- #7 in this index
- Sector rank
- Leading telecom site in Ethiopia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| safaricom.et | ≈ 3.6 million / month | #8 class competitor | — |
| starlink.com | ≈ 2.7 million / month | #9 class competitor | — |
What is Ethio Telecom?
Ethio Telecom (ethiotelecom.et) is a telecom operator serving users in Ethiopia. Ethiopia's main telecom operator and telebirr wallet provider. It ranks #7 among the most visited websites in the country in this index, within the telecom category.
Who owns Ethio Telecom?
The site is operated by Government of Ethiopia. The company was established in 1894 and is headquartered in Addis Ababa, Ethiopia. It employs around 17,000+.
Traffic and audience
Traffic estimates place Ethio Telecom at roughly 6 million visits per month, about 0.2 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Ethio Telecom makes money
Revenue comes primarily from mobile and fixed subscriptions, alongside data services, telebirr mobile money, enterprise services.
Competitors in Ethiopia
Its closest rivals include safaricom.et, starlink.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1894
Ethio Telecom is founded in Addis Ababa, Ethiopia.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Ethiopia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Ethio Telecom?
Ethio Telecom is operated by Government of Ethiopia. State-owned enterprise structure, based on public filings and press reporting.
Where is Ethio Telecom headquartered?
Ethio Telecom is headquartered in Addis Ababa, Ethiopia.
When was Ethio Telecom founded?
Ethio Telecom was founded in 1894.
How many employees does Ethio Telecom have?
Ethio Telecom employs approximately 17,000+ people.
What is Ethio Telecom's revenue?
Ethio Telecom does not publish standalone revenue; income comes from mobile and fixed subscriptions, data services, telebirr mobile money, enterprise services.
Who are Ethio Telecom's competitors?
Main competitors in Ethiopia include safaricom.et, starlink.com.
How does Ethio Telecom make money?
Mainly mobile and fixed subscriptions, data services, telebirr mobile money, enterprise services.
Is Ethio Telecom publicly traded?
Ethio Telecom's ownership: State-owned enterprise.
How many visitors does Ethio Telecom get?
Third-party estimates place Ethio Telecom at roughly 6 million visits per month, mostly from Ethiopia, with 80% mobile traffic.
Is Ethio Telecom safe?
Ethio Telecom is an established telecom site founded in 1894 and ranked #7 in Ethiopia; use the official domain ethiotelecom.et and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsethiotelecom.et
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEthiopia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos