Government#4 in Ethiopia

Ministry of Revenues

Ethiopian tax registration and e-filing portal.

mor.gov.et ↗Updated September 2026

Ministry of Revenues at a glance

Ministry of Revenues is a government website and one of the most visited sites in Ethiopia, currently ranked #4 in the country. It was founded in 2018 and is headquartered in Addis Ababa, Ethiopia. Today Ministry of Revenues is owned by Government of Ethiopia. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include ethiopia.gov.et, customs.gov.et.

Traffic statistics

≈ 4 million
Monthly visits
≈ 0.9 million
Weekly visits
≈ 0.1 million
Daily visits
≈ 1.7 million / month
Unique visitors
#4 in Ethiopia
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 2
Visits per second
#4
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 3.8 million / month+2%
Q2≈ 3.9 million / month+3%
Q3≈ 4 million / month+3%
Q4≈ 4.2 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Ethiopia, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Ethiopia94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 1.2 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Ethiopia

Top organic keywords

KeywordPositionVolumeTraffic share
ministry of revenues1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Ethiopia

Company information

Website
mor.gov.et
Sector
Government
Owner
Government of Ethiopia
Owner type
Government ministry
Founded
2018
Headquarters
Addis Ababa, Ethiopia
Ownership
Government of Ethiopia controls the platform. Ownership details are based on public filings and press reporting.
Languages
Amharic, English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
Government ministry
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Ministry of Revenues operates an official government service portal focused on Ethiopia. Ethiopian tax registration and e-filing portal. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.

  • Not advertising funded — public service portal

International presence

Primary market
Ethiopia
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 1.7 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Ethiopia)
#4 in this index
Sector rank
Leading government site in Ethiopia

Main competitors

ethiopia.gov.etcustoms.gov.et

Website comparisons

WebsiteMonthly visitsRankNotes
ethiopia.gov.et≈ 2.4 million / month#5 class competitor—
customs.gov.et≈ 1.8 million / month#6 class competitor—

What is Ministry of Revenues?

Ministry of Revenues (mor.gov.et) is an official government service portal serving users in Ethiopia. Ethiopian tax registration and e-filing portal. It ranks #4 among the most visited websites in the country in this index, within the government category.

Who owns Ministry of Revenues?

The site is operated by Government of Ethiopia. The company was established in 2018 and is headquartered in Addis Ababa, Ethiopia.

Traffic and audience

Traffic estimates place Ministry of Revenues at roughly 4 million visits per month, about 0.1 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How Ministry of Revenues makes money

Revenue comes primarily from not advertising funded — public service portal, alongside .

Competitors in Ethiopia

Its closest rivals include ethiopia.gov.et, customs.gov.et.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 2018

    Ministry of Revenues is founded in Addis Ababa, Ethiopia.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #4 among the most visited websites in Ethiopia.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded2018
HeadquartersAddis Ababa, Ethiopia
Monthly visits≈ 4 million
Country rank#4 in Ethiopia
SectorGovernment
Primary marketEthiopia
Founded2018
Monthly visits≈ 4 million

Frequently asked questions

Who owns Ministry of Revenues?

Ministry of Revenues is operated by Government of Ethiopia. Government ministry structure, based on public filings and press reporting.

Where is Ministry of Revenues headquartered?

Ministry of Revenues is headquartered in Addis Ababa, Ethiopia.

When was Ministry of Revenues founded?

Ministry of Revenues was founded in 2018.

What is Ministry of Revenues's revenue?

Ministry of Revenues does not publish standalone revenue; income comes from not advertising funded — public service portal.

Who are Ministry of Revenues's competitors?

Main competitors in Ethiopia include ethiopia.gov.et, customs.gov.et.

How does Ministry of Revenues make money?

Mainly not advertising funded — public service portal.

Is Ministry of Revenues publicly traded?

Ministry of Revenues's ownership: Government ministry.

How many visitors does Ministry of Revenues get?

Third-party estimates place Ministry of Revenues at roughly 4 million visits per month, mostly from Ethiopia, with 69% mobile traffic.

Is Ministry of Revenues safe?

Ministry of Revenues is an established government site founded in 2018 and ranked #4 in Ethiopia; use the official domain mor.gov.et and HTTPS.

Popular searches

ministry of revenuesministry of revenues loginministry of revenues appwho owns ministry of revenuesis ministry of revenues safe

Data sources & confidence

  • Company website and public announcements
    mor.gov.et
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Ethiopia and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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