Ethiopian Airlines
Africa's largest airline and Ethiopia's flagship booking site.
Ethiopian Airlines at a glance
Ethiopian Airlines is a travel website and one of the most visited sites in Ethiopia, currently ranked #1 in the country. It was founded in 1945 and is headquartered in Addis Ababa, Ethiopia. Today Ethiopian Airlines is owned by Government of Ethiopia. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through passenger ticket sales, cargo and logistics, loyalty programme. Its closest rivals include emirates.com, kenya-airways.com, qatarairways.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Ethiopia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ethiopia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ethiopia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ethiopian airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ethiopia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Ethiopia
Company information
- Website
- ethiopianairlines.com
- Sector
- Travel
- Owner
- Government of Ethiopia
- Owner type
- State-owned enterprise
- Founded
- 1945
- Headquarters
- Addis Ababa, Ethiopia
- Employees
- 17,000+
- Ownership
- Government of Ethiopia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Amharic
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ethiopian Airlines operates a travel booking platform focused on Ethiopia. Africa's largest airline and Ethiopia's flagship booking site. Revenue comes mainly from passenger ticket sales, supported by the other lines listed below.
- Passenger ticket sales
- Cargo and logistics
- Loyalty programme
- Ancillary services
International presence
- Primary market
- Ethiopia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ethiopia)
- #1 in this index
- Sector rank
- Leading travel site in Ethiopia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| emirates.com | ≈ 8.4 million / month | #2 class competitor | — |
| kenya-airways.com | ≈ 6.3 million / month | #3 class competitor | — |
| qatarairways.com | ≈ 4.2 million / month | #4 class competitor | — |
What is Ethiopian Airlines?
Ethiopian Airlines (ethiopianairlines.com) is a travel booking platform serving users in Ethiopia. Africa's largest airline and Ethiopia's flagship booking site. It ranks #1 among the most visited websites in the country in this index, within the travel category.
Who owns Ethiopian Airlines?
The site is operated by Government of Ethiopia. The company was established in 1945 and is headquartered in Addis Ababa, Ethiopia. It employs around 17,000+.
Traffic and audience
Traffic estimates place Ethiopian Airlines at roughly 14 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Ethiopian Airlines makes money
Revenue comes primarily from passenger ticket sales, alongside cargo and logistics, loyalty programme, ancillary services.
Competitors in Ethiopia
Its closest rivals include emirates.com, kenya-airways.com, qatarairways.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1945
Ethiopian Airlines is founded in Addis Ababa, Ethiopia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Ethiopia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Ethiopian Airlines?
Ethiopian Airlines is operated by Government of Ethiopia. State-owned enterprise structure, based on public filings and press reporting.
Where is Ethiopian Airlines headquartered?
Ethiopian Airlines is headquartered in Addis Ababa, Ethiopia.
When was Ethiopian Airlines founded?
Ethiopian Airlines was founded in 1945.
How many employees does Ethiopian Airlines have?
Ethiopian Airlines employs approximately 17,000+ people.
What is Ethiopian Airlines's revenue?
Ethiopian Airlines does not publish standalone revenue; income comes from passenger ticket sales, cargo and logistics, loyalty programme, ancillary services.
Who are Ethiopian Airlines's competitors?
Main competitors in Ethiopia include emirates.com, kenya-airways.com, qatarairways.com.
How does Ethiopian Airlines make money?
Mainly passenger ticket sales, cargo and logistics, loyalty programme, ancillary services.
Is Ethiopian Airlines publicly traded?
Ethiopian Airlines's ownership: State-owned enterprise.
How many visitors does Ethiopian Airlines get?
Third-party estimates place Ethiopian Airlines at roughly 14 million visits per month, mostly from Ethiopia, with 71% mobile traffic.
Is Ethiopian Airlines safe?
Ethiopian Airlines is an established travel site founded in 1945 and ranked #1 in Ethiopia; use the official domain ethiopianairlines.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsethiopianairlines.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEthiopia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos