Jiji Ethiopia
Classifieds marketplace for goods, vehicles and property.
Jiji Ethiopia at a glance
Jiji Ethiopia is a classifieds website and one of the most visited sites in Ethiopia, currently ranked #9 in the country. It was founded in 2019 and is headquartered in Addis Ababa, Ethiopia. Today Jiji Ethiopia is owned by Jiji Group. Our estimates put its audience at ≈ 2 million visits per month. The business earns money mainly through paid listing promotion, business accounts, advertising. Its closest rivals include engocha.com, facebook.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.9 million / month | +2% |
| Q2 | ≈ 1.9 million / month | +3% |
| Q3 | ≈ 2 million / month | +3% |
| Q4 | ≈ 2.1 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Ethiopia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ethiopia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ethiopia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jiji ethiopia | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ethiopia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Ethiopia
Company information
- Website
- jiji.com.et
- Sector
- Classifieds
- Owner
- Jiji Group
- Owner type
- Private company
- Founded
- 2019
- Headquarters
- Addis Ababa, Ethiopia
- Ownership
- Jiji Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Amharic
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jiji Ethiopia operates a classifieds and listings marketplace focused on Ethiopia. Classifieds marketplace for goods, vehicles and property. Revenue comes mainly from paid listing promotion, supported by the other lines listed below.
- Paid listing promotion
- Business accounts
- Advertising
International presence
- Primary market
- Ethiopia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Ethiopia)
- #9 in this index
- Sector rank
- Leading classifieds site in Ethiopia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| engocha.com | ≈ 1.2 million / month | #10 class competitor | — |
| facebook.com | ≈ 0.9 million / month | #11 class competitor | — |
What is Jiji Ethiopia?
Jiji Ethiopia (jiji.com.et) is a classifieds and listings marketplace serving users in Ethiopia. Classifieds marketplace for goods, vehicles and property. It ranks #9 among the most visited websites in the country in this index, within the classifieds category.
Who owns Jiji Ethiopia?
The site is operated by Jiji Group. The company was established in 2019 and is headquartered in Addis Ababa, Ethiopia.
Traffic and audience
Traffic estimates place Jiji Ethiopia at roughly 2 million visits per month, about 0.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Jiji Ethiopia makes money
Revenue comes primarily from paid listing promotion, alongside business accounts, advertising.
Competitors in Ethiopia
Its closest rivals include engocha.com, facebook.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019
Jiji Ethiopia is founded in Addis Ababa, Ethiopia.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Ethiopia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Jiji Ethiopia?
Jiji Ethiopia is operated by Jiji Group. Private company structure, based on public filings and press reporting.
Where is Jiji Ethiopia headquartered?
Jiji Ethiopia is headquartered in Addis Ababa, Ethiopia.
When was Jiji Ethiopia founded?
Jiji Ethiopia was founded in 2019.
What is Jiji Ethiopia's revenue?
Jiji Ethiopia does not publish standalone revenue; income comes from paid listing promotion, business accounts, advertising.
Who are Jiji Ethiopia's competitors?
Main competitors in Ethiopia include engocha.com, facebook.com.
How does Jiji Ethiopia make money?
Mainly paid listing promotion, business accounts, advertising.
Is Jiji Ethiopia publicly traded?
No — Jiji Ethiopia is not listed as an independent public company; it is operated by Jiji Group.
How many visitors does Jiji Ethiopia get?
Third-party estimates place Jiji Ethiopia at roughly 2 million visits per month, mostly from Ethiopia, with 73% mobile traffic.
Is Jiji Ethiopia safe?
Jiji Ethiopia is an established classifieds site founded in 2019 and ranked #9 in Ethiopia; use the official domain jiji.com.et and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjiji.com.et
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEthiopia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos