Ethiopian News Agency (ENA)
Official state wire news agency of Ethiopia delivering national current affairs and government updates.
Ethiopian News Agency at a glance
Ethiopian News Agency is a news & media website and one of the most visited sites in Ethiopia, currently ranked #1 in the country. It was founded in 1942 by Government of Ethiopia and is headquartered in Addis Ababa, Ethiopia. Today Ethiopian News Agency is owned by Government of Ethiopia. Our estimates put its audience at ≈ 2.2 million visits per month. The business earns money mainly through government budget allocation. Its closest rivals include fanabc.com, ethiopianreporter.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.1 million / month | +2% |
| Q2 | ≈ 2.1 million / month | +3% |
| Q3 | ≈ 2.2 million / month | +3% |
| Q4 | ≈ 2.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Ethiopia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ethiopia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ethiopia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ethiopian news agency (ena) | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ethiopia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Ethiopia
Company information
- Website
- ena.et
- Sector
- News & Media
- Owner
- Government of Ethiopia
- Owner type
- State news agency
- Founders
- Government of Ethiopia
- Founded
- 1942
- Headquarters
- Addis Ababa, Ethiopia
- Employees
- 300+
- Ownership
- Government of Ethiopia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Amharic, English, Oromo, Somali
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- State news agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ethiopian News Agency (ENA) operates a news and media publisher focused on Ethiopia. Official state wire news agency of Ethiopia delivering national current affairs and government updates. Revenue comes mainly from government budget allocation, supported by the other lines listed below.
- Government Budget Allocation
Products & services
International presence
- Primary market
- Ethiopia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ethiopia)
- #1 in this index
- Sector rank
- Leading news & media site in Ethiopia
- Global rank
- 45000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fanabc.com | ≈ 1.3 million / month | #2 class competitor | — |
| ethiopianreporter.com | ≈ 1 million / month | #3 class competitor | — |
What is Ethiopian News Agency (ENA)?
Ethiopian News Agency (ENA) (ena.et) is a news and media publisher serving users in Ethiopia. Official state wire news agency of Ethiopia delivering national current affairs and government updates. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Ethiopian News Agency (ENA)?
The site is operated by Government of Ethiopia, founded by Government of Ethiopia. The company was established in 1942 and is headquartered in Addis Ababa, Ethiopia. It employs around 300+.
Traffic and audience
Traffic estimates place Ethiopian News Agency (ENA) at roughly 2.2 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Ethiopian News Agency (ENA) makes money
Revenue comes primarily from government budget allocation, alongside .
Competitors in Ethiopia
Its closest rivals include fanabc.com, ethiopianreporter.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1942
Ethiopian News Agency (ENA) is founded in Addis Ababa, Ethiopia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Ethiopia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Ethiopian News Agency (ENA)?
Ethiopian News Agency (ENA) is operated by Government of Ethiopia. State news agency structure, based on public filings and press reporting.
Where is Ethiopian News Agency (ENA) headquartered?
Ethiopian News Agency (ENA) is headquartered in Addis Ababa, Ethiopia.
When was Ethiopian News Agency (ENA) founded?
Ethiopian News Agency (ENA) was founded in 1942 by Government of Ethiopia.
How many employees does Ethiopian News Agency (ENA) have?
Ethiopian News Agency (ENA) employs approximately 300+ people.
What is Ethiopian News Agency (ENA)'s revenue?
Ethiopian News Agency (ENA)'s revenue: Undisclosed.
Who are Ethiopian News Agency (ENA)'s competitors?
Main competitors in Ethiopia include fanabc.com, ethiopianreporter.com.
How does Ethiopian News Agency (ENA) make money?
Mainly government budget allocation.
Is Ethiopian News Agency (ENA) publicly traded?
Ethiopian News Agency (ENA)'s ownership: State news agency.
How many visitors does Ethiopian News Agency (ENA) get?
Third-party estimates place Ethiopian News Agency (ENA) at roughly 2.2 million visits per month, mostly from Ethiopia, with 79% mobile traffic.
Is Ethiopian News Agency (ENA) safe?
Ethiopian News Agency (ENA) is an established news & media site founded in 1942 and ranked #1 in Ethiopia; use the official domain ena.et and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsena.et
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEthiopia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos