Qafqazinfo
Popular independent online news portal presenting domestic and regional news in Azerbaijan.
Qafqazinfo at a glance
Qafqazinfo is a news & media website and one of the most visited sites in Azerbaijan, currently ranked #2 in the country. It was founded in 2010 by Elbrus Seyfullayev and is headquartered in Baku, Azerbaijan. Today Qafqazinfo is owned by Qafqazinfo LLC. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through online advertising. Its closest rivals include oxu.az, haqqin.az.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Azerbaijan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Azerbaijan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Azerbaijan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| qafqazinfo | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Azerbaijan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Azerbaijan
Company information
- Website
- qafqazinfo.az
- Sector
- News & Media
- Owner
- Qafqazinfo LLC
- Owner type
- Private company
- Founders
- Elbrus Seyfullayev
- Founded
- 2010
- Headquarters
- Baku, Azerbaijan
- Employees
- 50+
- Ownership
- Qafqazinfo LLC controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Azerbaijani
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Qafqazinfo operates a news and media publisher focused on Azerbaijan. Popular independent online news portal presenting domestic and regional news in Azerbaijan. Revenue comes mainly from online advertising, supported by the other lines listed below.
- Online Advertising
Products & services
International presence
- Primary market
- Azerbaijan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Azerbaijan)
- #2 in this index
- Sector rank
- Leading news & media site in Azerbaijan
- Global rank
- 5100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| oxu.az | ≈ 8.4 million / month | #3 class competitor | — |
| haqqin.az | ≈ 6.3 million / month | #4 class competitor | — |
What is Qafqazinfo?
Qafqazinfo (qafqazinfo.az) is a news and media publisher serving users in Azerbaijan. Popular independent online news portal presenting domestic and regional news in Azerbaijan. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Qafqazinfo?
The site is operated by Qafqazinfo LLC, founded by Elbrus Seyfullayev. The company was established in 2010 and is headquartered in Baku, Azerbaijan. It employs around 50+.
Traffic and audience
Traffic estimates place Qafqazinfo at roughly 14 million visits per month, about 0.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Qafqazinfo makes money
Revenue comes primarily from online advertising, alongside .
Competitors in Azerbaijan
Its closest rivals include oxu.az, haqqin.az.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Qafqazinfo is founded in Baku, Azerbaijan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Azerbaijan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Qafqazinfo?
Qafqazinfo is operated by Qafqazinfo LLC. Private company structure, based on public filings and press reporting.
Where is Qafqazinfo headquartered?
Qafqazinfo is headquartered in Baku, Azerbaijan.
When was Qafqazinfo founded?
Qafqazinfo was founded in 2010 by Elbrus Seyfullayev.
How many employees does Qafqazinfo have?
Qafqazinfo employs approximately 50+ people.
What is Qafqazinfo's revenue?
Qafqazinfo's revenue: Undisclosed.
Who are Qafqazinfo's competitors?
Main competitors in Azerbaijan include oxu.az, haqqin.az.
How does Qafqazinfo make money?
Mainly online advertising.
Is Qafqazinfo publicly traded?
No — Qafqazinfo is not listed as an independent public company; it is operated by Qafqazinfo LLC.
How many visitors does Qafqazinfo get?
Third-party estimates place Qafqazinfo at roughly 14 million visits per month, mostly from Azerbaijan, with 79% mobile traffic.
Is Qafqazinfo safe?
Qafqazinfo is an established news & media site founded in 2010 and ranked #2 in Azerbaijan; use the official domain qafqazinfo.az and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsqafqazinfo.az
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAzerbaijan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos