AZERTAC
Official state news agency of Azerbaijan delivering national and international official updates.
AZERTAC at a glance
AZERTAC is a news & media website and one of the most visited sites in Azerbaijan, currently ranked #10 in the country. It was founded in 1920 by Azerbaijan Democratic Republic and is headquartered in Baku, Azerbaijan. Today AZERTAC is owned by Government of Azerbaijan. Our estimates put its audience at ≈ 3.2 million visits per month. The business earns money mainly through government funding. Its closest rivals include report.az, apa.az.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3 million / month | +2% |
| Q2 | ≈ 3.1 million / month | +3% |
| Q3 | ≈ 3.2 million / month | +3% |
| Q4 | ≈ 3.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Azerbaijan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Azerbaijan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Azerbaijan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| azertac | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Azerbaijan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Azerbaijan
Company information
- Website
- azertag.az
- Sector
- News & Media
- Owner
- Government of Azerbaijan
- Owner type
- State news agency
- Founders
- Azerbaijan Democratic Republic
- Founded
- 1920
- Headquarters
- Baku, Azerbaijan
- Employees
- 250+
- Ownership
- Government of Azerbaijan controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Azerbaijani, English, Russian, Turkish, French, German, Arabic, Chinese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- State news agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AZERTAC operates a news and media publisher focused on Azerbaijan. Official state news agency of Azerbaijan delivering national and international official updates. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government Funding
Products & services
International presence
- Primary market
- Azerbaijan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Azerbaijan)
- #10 in this index
- Sector rank
- Leading news & media site in Azerbaijan
- Global rank
- 18500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| report.az | ≈ 1.9 million / month | #11 class competitor | — |
| apa.az | ≈ 1.4 million / month | #12 class competitor | — |
What is AZERTAC?
AZERTAC (azertag.az) is a news and media publisher serving users in Azerbaijan. Official state news agency of Azerbaijan delivering national and international official updates. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns AZERTAC?
The site is operated by Government of Azerbaijan, founded by Azerbaijan Democratic Republic. The company was established in 1920 and is headquartered in Baku, Azerbaijan. It employs around 250+.
Traffic and audience
Traffic estimates place AZERTAC at roughly 3.2 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How AZERTAC makes money
Revenue comes primarily from government funding, alongside .
Competitors in Azerbaijan
Its closest rivals include report.az, apa.az.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1920
AZERTAC is founded in Baku, Azerbaijan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Azerbaijan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns AZERTAC?
AZERTAC is operated by Government of Azerbaijan. State news agency structure, based on public filings and press reporting.
Where is AZERTAC headquartered?
AZERTAC is headquartered in Baku, Azerbaijan.
When was AZERTAC founded?
AZERTAC was founded in 1920 by Azerbaijan Democratic Republic.
How many employees does AZERTAC have?
AZERTAC employs approximately 250+ people.
What is AZERTAC's revenue?
AZERTAC's revenue: Undisclosed.
Who are AZERTAC's competitors?
Main competitors in Azerbaijan include report.az, apa.az.
How does AZERTAC make money?
Mainly government funding.
Is AZERTAC publicly traded?
AZERTAC's ownership: State news agency.
How many visitors does AZERTAC get?
Third-party estimates place AZERTAC at roughly 3.2 million visits per month, mostly from Azerbaijan, with 79% mobile traffic.
Is AZERTAC safe?
AZERTAC is an established news & media site founded in 1920 and ranked #10 in Azerbaijan; use the official domain azertag.az and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsazertag.az
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAzerbaijan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos