Heute
Major Austrian daily news outlet offering concise breaking news, entertainment, and multimedia stories.
Heute at a glance
Heute is a news & media website and one of the most visited sites in Austria, currently ranked #5 in the country. It was founded in 2004 by Wolfgang Jansky and is headquartered in Vienna, Austria. Today Heute is owned by AHVV Verlags GmbH. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include krone.at, oe24.at.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Austria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Austria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Austria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| heute | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Austria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Austria
Company information
- Website
- heute.at
- Sector
- News & Media
- Owner
- AHVV Verlags GmbH
- Owner type
- Private company
- Founders
- Wolfgang Jansky
- Founded
- 2004
- Headquarters
- Vienna, Austria
- Employees
- 150+
- Ownership
- AHVV Verlags GmbH controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $35 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Heute operates a news and media publisher focused on Austria. Major Austrian daily news outlet offering concise breaking news, entertainment, and multimedia stories. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital Advertising
Products & services
International presence
- Primary market
- Austria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Austria)
- #5 in this index
- Sector rank
- Leading news & media site in Austria
- Global rank
- 2600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| krone.at | ≈ 16.8 million / month | #6 class competitor | — |
| oe24.at | ≈ 12.6 million / month | #7 class competitor | — |
What is Heute?
Heute (heute.at) is a news and media publisher serving users in Austria. Major Austrian daily news outlet offering concise breaking news, entertainment, and multimedia stories. It ranks #5 among the most visited websites in the country in this index, within the news & media category.
Who owns Heute?
The site is operated by AHVV Verlags GmbH, founded by Wolfgang Jansky. The company was established in 2004 and is headquartered in Vienna, Austria. It employs around 150+.
Traffic and audience
Traffic estimates place Heute at roughly 28 million visits per month, about 0.9 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Heute makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Austria
Its closest rivals include krone.at, oe24.at.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Heute is founded in Vienna, Austria.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Austria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Heute?
Heute is operated by AHVV Verlags GmbH. Private company structure, based on public filings and press reporting.
Where is Heute headquartered?
Heute is headquartered in Vienna, Austria.
When was Heute founded?
Heute was founded in 2004 by Wolfgang Jansky.
How many employees does Heute have?
Heute employs approximately 150+ people.
What is Heute's revenue?
Heute's revenue: ≈ $35 million annual revenue (est.).
Who are Heute's competitors?
Main competitors in Austria include krone.at, oe24.at.
How does Heute make money?
Mainly digital advertising.
Is Heute publicly traded?
No — Heute is not listed as an independent public company; it is operated by AHVV Verlags GmbH.
How many visitors does Heute get?
Third-party estimates place Heute at roughly 28 million visits per month, mostly from Austria, with 79% mobile traffic.
Is Heute safe?
Heute is an established news & media site founded in 2004 and ranked #5 in Austria; use the official domain heute.at and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsheute.at
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos