Diario El Salvador
State-affiliated daily newspaper delivering government news, domestic policies, and sports coverage.
Diario El Salvador at a glance
Diario El Salvador is a news & media website and one of the most visited sites in El Salvador, currently ranked #10 in the country. It was founded in 2020 by Government of El Salvador and is headquartered in San Salvador, El Salvador. Today Diario El Salvador is owned by Editorial El Salvador. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through print circulation, advertising. Its closest rivals include elsalvador.com, laprensagrafica.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in El Salvador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- El Salvador86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- El Salvador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| diario el salvador | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the El Salvador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in El Salvador
Company information
- Website
- diarioelsalvador.com
- Sector
- News & Media
- Owner
- Editorial El Salvador
- Owner type
- State-owned enterprise
- Founders
- Government of El Salvador
- Founded
- 2020
- Headquarters
- San Salvador, El Salvador
- Employees
- 120+
- Ownership
- Editorial El Salvador controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Diario El Salvador operates a news and media publisher focused on El Salvador. State-affiliated daily newspaper delivering government news, domestic policies, and sports coverage. Revenue comes mainly from print circulation, supported by the other lines listed below.
- Print Circulation
- Advertising
Products & services
International presence
- Primary market
- El Salvador
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (El Salvador)
- #10 in this index
- Sector rank
- Leading news & media site in El Salvador
- Global rank
- 27000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| elsalvador.com | ≈ 1.8 million / month | #11 class competitor | — |
| laprensagrafica.com | ≈ 1.3 million / month | #12 class competitor | — |
What is Diario El Salvador?
Diario El Salvador (diarioelsalvador.com) is a news and media publisher serving users in El Salvador. State-affiliated daily newspaper delivering government news, domestic policies, and sports coverage. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns Diario El Salvador?
The site is operated by Editorial El Salvador, founded by Government of El Salvador. The company was established in 2020 and is headquartered in San Salvador, El Salvador. It employs around 120+.
Traffic and audience
Traffic estimates place Diario El Salvador at roughly 3 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Diario El Salvador makes money
Revenue comes primarily from print circulation, alongside advertising.
Competitors in El Salvador
Its closest rivals include elsalvador.com, laprensagrafica.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2020
Diario El Salvador is founded in San Salvador, El Salvador.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in El Salvador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Diario El Salvador?
Diario El Salvador is operated by Editorial El Salvador. State-owned enterprise structure, based on public filings and press reporting.
Where is Diario El Salvador headquartered?
Diario El Salvador is headquartered in San Salvador, El Salvador.
When was Diario El Salvador founded?
Diario El Salvador was founded in 2020 by Government of El Salvador.
How many employees does Diario El Salvador have?
Diario El Salvador employs approximately 120+ people.
What is Diario El Salvador's revenue?
Diario El Salvador's revenue: Undisclosed.
Who are Diario El Salvador's competitors?
Main competitors in El Salvador include elsalvador.com, laprensagrafica.com.
How does Diario El Salvador make money?
Mainly print circulation, advertising.
Is Diario El Salvador publicly traded?
Diario El Salvador's ownership: State-owned enterprise.
How many visitors does Diario El Salvador get?
Third-party estimates place Diario El Salvador at roughly 3 million visits per month, mostly from El Salvador, with 79% mobile traffic.
Is Diario El Salvador safe?
Diario El Salvador is an established news & media site founded in 2020 and ranked #10 in El Salvador; use the official domain diarioelsalvador.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdiarioelsalvador.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEl Salvador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos