Super Selectos
Leading Salvadoran supermarket chain online.
Super Selectos at a glance
Super Selectos is an e-commerce website and one of the most visited sites in El Salvador, currently ranked #10 in the country. It was founded in 1954 and is headquartered in San Salvador, El Salvador. Today Super Selectos is owned by Grupo Calvo. Our estimates put its audience at ≈ 0.7 million visits per month. The business earns money mainly through retail sales, online delivery. Its closest rivals include walmart.com.sv, pricesmart.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.7 million / month | +2% |
| Q2 | ≈ 0.7 million / month | +3% |
| Q3 | ≈ 0.7 million / month | +3% |
| Q4 | ≈ 0.7 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in El Salvador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- El Salvador86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- El Salvador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| super selectos | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the El Salvador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in El Salvador
Company information
- Website
- superselectos.com
- Sector
- E-commerce
- Owner
- Grupo Calvo
- Owner type
- Private company
- Founded
- 1954
- Headquarters
- San Salvador, El Salvador
- Employees
- 5,000+
- Ownership
- Grupo Calvo controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Super Selectos operates an online retail and marketplace platform focused on El Salvador. Leading Salvadoran supermarket chain online. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Online delivery
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- El Salvador
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (El Salvador)
- #10 in this index
- Sector rank
- Leading e-commerce site in El Salvador
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| walmart.com.sv | ≈ 0.4 million / month | #11 class competitor | — |
| pricesmart.com | ≈ 0.3 million / month | #12 class competitor | — |
What is Super Selectos?
Super Selectos (superselectos.com) is an online retail and marketplace platform serving users in El Salvador. Leading Salvadoran supermarket chain online. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Super Selectos?
The site is operated by Grupo Calvo. The company was established in 1954 and is headquartered in San Salvador, El Salvador. It employs around 5,000+.
Traffic and audience
Traffic estimates place Super Selectos at roughly 0.7 million visits per month, about 0 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Super Selectos makes money
Revenue comes primarily from retail sales, alongside online delivery.
Competitors in El Salvador
Its closest rivals include walmart.com.sv, pricesmart.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1954
Super Selectos is founded in San Salvador, El Salvador.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in El Salvador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Super Selectos?
Super Selectos is operated by Grupo Calvo. Private company structure, based on public filings and press reporting.
Where is Super Selectos headquartered?
Super Selectos is headquartered in San Salvador, El Salvador.
When was Super Selectos founded?
Super Selectos was founded in 1954.
How many employees does Super Selectos have?
Super Selectos employs approximately 5,000+ people.
What is Super Selectos's revenue?
Super Selectos does not publish standalone revenue; income comes from retail sales, online delivery.
Who are Super Selectos's competitors?
Main competitors in El Salvador include walmart.com.sv, pricesmart.com.
How does Super Selectos make money?
Mainly retail sales, online delivery.
Is Super Selectos publicly traded?
No — Super Selectos is not listed as an independent public company; it is operated by Grupo Calvo.
How many visitors does Super Selectos get?
Third-party estimates place Super Selectos at roughly 0.7 million visits per month, mostly from El Salvador, with 76% mobile traffic.
Is Super Selectos safe?
Super Selectos is an established e-commerce site founded in 1954 and ranked #10 in El Salvador; use the official domain superselectos.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssuperselectos.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEl Salvador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos