Jumia Cameroon
Pan-African e-commerce platform's Cameroon marketplace.
Jumia Cameroon at a glance
Jumia Cameroon is an e-commerce website and one of the most visited sites in Cameroon, currently ranked #8 in the country. It was founded in 2014 and is headquartered in Douala, Cameroon. Today Jumia Cameroon is owned by Jumia Technologies AG. Our estimates put its audience at ≈ 2 million visits per month. The business earns money mainly through marketplace commissions, logistics fees, advertising. Its closest rivals include glotelho.cm, afrimarket.cm.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.9 million / month | +2% |
| Q2 | ≈ 1.9 million / month | +3% |
| Q3 | ≈ 2 million / month | +3% |
| Q4 | ≈ 2.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Cameroon, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Cameroon86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Cameroon
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jumia cameroon | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Cameroon web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Cameroon
Company information
- Website
- jumia.cm
- Sector
- E-commerce
- Owner
- Jumia Technologies AG
- Owner type
- Public company
- Founded
- 2014
- Headquarters
- Douala, Cameroon
- Employees
- 300+
- Ownership
- Jumia Technologies AG controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- French, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jumia Cameroon operates an online retail and marketplace platform focused on Cameroon. Pan-African e-commerce platform's Cameroon marketplace. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Logistics fees
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Cameroon
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Cameroon)
- #8 in this index
- Sector rank
- Leading e-commerce site in Cameroon
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| glotelho.cm | ≈ 1.2 million / month | #9 class competitor | — |
| afrimarket.cm | ≈ 0.9 million / month | #10 class competitor | — |
What is Jumia Cameroon?
Jumia Cameroon (jumia.cm) is an online retail and marketplace platform serving users in Cameroon. Pan-African e-commerce platform's Cameroon marketplace. It ranks #8 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Jumia Cameroon?
The site is operated by Jumia Technologies AG. The company was established in 2014 and is headquartered in Douala, Cameroon. It employs around 300+.
Traffic and audience
Traffic estimates place Jumia Cameroon at roughly 2 million visits per month, about 0.1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Jumia Cameroon makes money
Revenue comes primarily from marketplace commissions, alongside logistics fees, advertising.
Competitors in Cameroon
Its closest rivals include glotelho.cm, afrimarket.cm.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Jumia Cameroon is founded in Douala, Cameroon.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Cameroon.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Jumia Cameroon?
Jumia Cameroon is operated by Jumia Technologies AG. Public company structure, based on public filings and press reporting.
Where is Jumia Cameroon headquartered?
Jumia Cameroon is headquartered in Douala, Cameroon.
When was Jumia Cameroon founded?
Jumia Cameroon was founded in 2014.
How many employees does Jumia Cameroon have?
Jumia Cameroon employs approximately 300+ people.
What is Jumia Cameroon's revenue?
Jumia Cameroon does not publish standalone revenue; income comes from marketplace commissions, logistics fees, advertising.
Who are Jumia Cameroon's competitors?
Main competitors in Cameroon include glotelho.cm, afrimarket.cm.
How does Jumia Cameroon make money?
Mainly marketplace commissions, logistics fees, advertising.
Is Jumia Cameroon publicly traded?
Jumia Cameroon's ownership: Public company.
How many visitors does Jumia Cameroon get?
Third-party estimates place Jumia Cameroon at roughly 2 million visits per month, mostly from Cameroon, with 76% mobile traffic.
Is Jumia Cameroon safe?
Jumia Cameroon is an established e-commerce site founded in 2014 and ranked #8 in Cameroon; use the official domain jumia.cm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjumia.cm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCameroon and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos