Bakhtar News Agency
Official state news agency of the government of Afghanistan.
Bakhtar News Agency at a glance
Bakhtar News Agency is a news & media website and one of the most visited sites in Afghanistan, currently ranked #4 in the country. It was founded in 1939 by Government of Afghanistan and is headquartered in Kabul, Afghanistan. Today Bakhtar News Agency is owned by Ministry of Information and Culture. Our estimates put its audience at ≈ 0.8 million visits per month. The business earns money mainly through government funding. Its closest rivals include pajhwok.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.8 million / month | +2% |
| Q2 | ≈ 0.8 million / month | +3% |
| Q3 | ≈ 0.8 million / month | +3% |
| Q4 | ≈ 0.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Afghanistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Afghanistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bakhtar news agency | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Afghanistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Afghanistan
Company information
- Website
- bakhtarnews.af
- Sector
- News & Media
- Owner
- Ministry of Information and Culture
- Owner type
- Government agency
- Founders
- Government of Afghanistan
- Founded
- 1939
- Headquarters
- Kabul, Afghanistan
- Employees
- 150+
- Ownership
- Ministry of Information and Culture controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Dari, Pashto, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bakhtar News Agency operates a news and media publisher focused on Afghanistan. Official state news agency of the government of Afghanistan. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government Funding
Products & services
International presence
- Primary market
- Afghanistan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Afghanistan)
- #4 in this index
- Sector rank
- Leading news & media site in Afghanistan
- Global rank
- 95000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pajhwok.com | ≈ 0.5 million / month | #5 class competitor | — |
What is Bakhtar News Agency?
Bakhtar News Agency (bakhtarnews.af) is a news and media publisher serving users in Afghanistan. Official state news agency of the government of Afghanistan. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns Bakhtar News Agency?
The site is operated by Ministry of Information and Culture, founded by Government of Afghanistan. The company was established in 1939 and is headquartered in Kabul, Afghanistan. It employs around 150+.
Traffic and audience
Traffic estimates place Bakhtar News Agency at roughly 0.8 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Bakhtar News Agency makes money
Revenue comes primarily from government funding, alongside .
Competitors in Afghanistan
Its closest rivals include pajhwok.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1939
Bakhtar News Agency is founded in Kabul, Afghanistan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Afghanistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Bakhtar News Agency?
Bakhtar News Agency is operated by Ministry of Information and Culture. Government agency structure, based on public filings and press reporting.
Where is Bakhtar News Agency headquartered?
Bakhtar News Agency is headquartered in Kabul, Afghanistan.
When was Bakhtar News Agency founded?
Bakhtar News Agency was founded in 1939 by Government of Afghanistan.
How many employees does Bakhtar News Agency have?
Bakhtar News Agency employs approximately 150+ people.
What is Bakhtar News Agency's revenue?
Bakhtar News Agency's revenue: Undisclosed.
Who are Bakhtar News Agency's competitors?
Main competitors in Afghanistan include pajhwok.com.
How does Bakhtar News Agency make money?
Mainly government funding.
Is Bakhtar News Agency publicly traded?
Bakhtar News Agency's ownership: Government agency.
How many visitors does Bakhtar News Agency get?
Third-party estimates place Bakhtar News Agency at roughly 0.8 million visits per month, mostly from Afghanistan, with 79% mobile traffic.
Is Bakhtar News Agency safe?
Bakhtar News Agency is an established news & media site founded in 1939 and ranked #4 in Afghanistan; use the official domain bakhtarnews.af and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbakhtarnews.af
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAfghanistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos