Travel#10 in Afghanistan

Ariana Afghan Airlines

National flag carrier airline of Afghanistan providing domestic and international flights.

ariana-airlines.com ↗Updated September 2026

Ariana Afghan Airlines at a glance

Ariana Afghan Airlines is a travel website and one of the most visited sites in Afghanistan, currently ranked #10 in the country. It was founded in 1955 by Government of Afghanistan and is headquartered in Kabul, Afghanistan. Today Ariana Afghan Airlines is owned by Government of Afghanistan. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through passenger tickets, cargo transport. Its closest rivals include flykamair.com.

Traffic statistics

≈ 0.3 million
Monthly visits
≈ 0.1 million
Weekly visits
≈ 0 million
Daily visits
≈ 0.1 million / month
Unique visitors
190000
Global rank
#10 in Afghanistan
Country rank
≈ 7.8
Pages / visit
≈ 7 min
Avg. visit
≈ 36%
Bounce rate
≈ 71% mobile
Mobile traffic
≈ 1
Visits per second
#10
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 0.3 million / month+2%
Q2≈ 0.3 million / month+3%
Q3≈ 0.3 million / month+3%
Q4≈ 0.3 million / month+6%

Traffic sources

  • Direct43%
  • Organic search32%
  • Paid search16%
  • Metasearch referral6%
  • Social3%

Audience & demographics

  • Men52%
  • Women48%
  • Age 25-3431%
  • Age 35-4426%
  • Age 45-5420%

The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Afghanistan86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 0.1 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Afghanistan

Top organic keywords

KeywordPositionVolumeTraffic share
ariana afghan airlines1Very highDominant
cheap flightsTop 10High—
hotel bookingTop 10High—
train ticketsTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactNode.jsGDS integrationsRedis cachingGlobal CDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta PixelCriteo

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 71% mobile
Position in country
Among the leading travel apps in Afghanistan

Company information

Website
ariana-airlines.com
Sector
Travel
Owner
Government of Afghanistan
Owner type
State-owned enterprise
Founders
Government of Afghanistan
Founded
1955
Headquarters
Kabul, Afghanistan
Employees
800+
Ownership
Government of Afghanistan controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
English, Dari
Top traffic sources
direct, organic search, paid search

Financials

Revenue
Undisclosed
Ownership
State-owned enterprise
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Ariana Afghan Airlines operates a travel booking platform focused on Afghanistan. National flag carrier airline of Afghanistan providing domestic and international flights. Revenue comes mainly from passenger tickets, supported by the other lines listed below.

  • Passenger Tickets
  • Cargo Transport

Products & services

Flight Booking
Air Cargo

International presence

Primary market
Afghanistan
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

800+
Total employees

Customer statistics

≈ 0.1 million / month
Monthly reach
≈ 7.8 pages per visit, ≈ 7 min average session
Engagement

Website rankings

Country rank (Afghanistan)
#10 in this index
Sector rank
Leading travel site in Afghanistan
Global rank
190000

Main competitors

flykamair.com

Website comparisons

WebsiteMonthly visitsRankNotes
flykamair.com≈ 0.2 million / month#11 class competitor—

What is Ariana Afghan Airlines?

Ariana Afghan Airlines (ariana-airlines.com) is a travel booking platform serving users in Afghanistan. National flag carrier airline of Afghanistan providing domestic and international flights. It ranks #10 among the most visited websites in the country in this index, within the travel category.

Who owns Ariana Afghan Airlines?

The site is operated by Government of Afghanistan, founded by Government of Afghanistan. The company was established in 1955 and is headquartered in Kabul, Afghanistan. It employs around 800+.

Traffic and audience

Traffic estimates place Ariana Afghan Airlines at roughly 0.3 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.

How Ariana Afghan Airlines makes money

Revenue comes primarily from passenger tickets, alongside cargo transport.

Competitors in Afghanistan

Its closest rivals include flykamair.com.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1955

    Ariana Afghan Airlines is founded in Kabul, Afghanistan.

  2. Growth phase

    Expands its travel offering and moves to a mobile-first product.

  3. Today

    Ranks #10 among the most visited websites in Afghanistan.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Broad inventory of routes, hotels or tickets
  • Transparent price comparison across dates
  • Local payment and installment support
  • Mobile check-in and booking management

Cons

  • Prices fluctuate quickly during peak seasons
  • Change and cancellation rules are restrictive
  • Add-on fees appear late in the funnel
  • Support pressure during disruptions

Key statistics

Founded1955
HeadquartersKabul, Afghanistan
Employees800+
Monthly visits≈ 0.3 million
Country rank#10 in Afghanistan
SectorTravel
Primary marketAfghanistan
Founded1955
Monthly visits≈ 0.3 million

Frequently asked questions

Who owns Ariana Afghan Airlines?

Ariana Afghan Airlines is operated by Government of Afghanistan. State-owned enterprise structure, based on public filings and press reporting.

Where is Ariana Afghan Airlines headquartered?

Ariana Afghan Airlines is headquartered in Kabul, Afghanistan.

When was Ariana Afghan Airlines founded?

Ariana Afghan Airlines was founded in 1955 by Government of Afghanistan.

How many employees does Ariana Afghan Airlines have?

Ariana Afghan Airlines employs approximately 800+ people.

What is Ariana Afghan Airlines's revenue?

Ariana Afghan Airlines's revenue: Undisclosed.

Who are Ariana Afghan Airlines's competitors?

Main competitors in Afghanistan include flykamair.com.

How does Ariana Afghan Airlines make money?

Mainly passenger tickets, cargo transport.

Is Ariana Afghan Airlines publicly traded?

Ariana Afghan Airlines's ownership: State-owned enterprise.

How many visitors does Ariana Afghan Airlines get?

Third-party estimates place Ariana Afghan Airlines at roughly 0.3 million visits per month, mostly from Afghanistan, with 71% mobile traffic.

Is Ariana Afghan Airlines safe?

Ariana Afghan Airlines is an established travel site founded in 1955 and ranked #10 in Afghanistan; use the official domain ariana-airlines.com and HTTPS.

Popular searches

ariana afghan airlinesariana afghan airlines loginariana afghan airlines appwho owns ariana afghan airlinesis ariana afghan airlines safe

Data sources & confidence

  • Company website and public announcements
    ariana-airlines.com
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Afghanistan and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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