Baha Mar
Luxury resort complex featuring Grand Hyatt, SLS, and Rosewood hotels in Nassau.
Baha Mar at a glance
Baha Mar is a travel website and one of the most visited sites in Bahamas, currently ranked #6 in the country. It was founded in 2017 by Sarkis Izmirlian and is headquartered in Nassau, Bahamas. Today Baha Mar is owned by Chow Tai Fook Enterprises. Our estimates put its audience at ≈ 2.2 million visits per month. The business earns money mainly through hotel & casino bookings, events & dining. Its closest rivals include atlantisbahamas.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.1 million / month | +2% |
| Q2 | ≈ 2.1 million / month | +3% |
| Q3 | ≈ 2.2 million / month | +3% |
| Q4 | ≈ 2.3 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Bahamas, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bahamas86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bahamas
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| baha mar | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bahamas web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Bahamas
Company information
- Website
- bahamar.com
- Sector
- Travel
- Owner
- Chow Tai Fook Enterprises
- Owner type
- Private company
- Founders
- Sarkis Izmirlian
- Founded
- 2017
- Headquarters
- Nassau, Bahamas
- Employees
- 5,000+
- Ownership
- Chow Tai Fook Enterprises controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Baha Mar operates a travel booking platform focused on Bahamas. Luxury resort complex featuring Grand Hyatt, SLS, and Rosewood hotels in Nassau. Revenue comes mainly from hotel & casino bookings, supported by the other lines listed below.
- Hotel & Casino Bookings
- Events & Dining
Products & services
International presence
- Primary market
- Bahamas
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bahamas)
- #6 in this index
- Sector rank
- Leading travel site in Bahamas
- Global rank
- 42000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| atlantisbahamas.com | ≈ 1.3 million / month | #7 class competitor | — |
What is Baha Mar?
Baha Mar (bahamar.com) is a travel booking platform serving users in Bahamas. Luxury resort complex featuring Grand Hyatt, SLS, and Rosewood hotels in Nassau. It ranks #6 among the most visited websites in the country in this index, within the travel category.
Who owns Baha Mar?
The site is operated by Chow Tai Fook Enterprises, founded by Sarkis Izmirlian. The company was established in 2017 and is headquartered in Nassau, Bahamas. It employs around 5,000+.
Traffic and audience
Traffic estimates place Baha Mar at roughly 2.2 million visits per month, about 0.1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Baha Mar makes money
Revenue comes primarily from hotel & casino bookings, alongside events & dining.
Competitors in Bahamas
Its closest rivals include atlantisbahamas.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
Baha Mar is founded in Nassau, Bahamas.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Bahamas.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Baha Mar?
Baha Mar is operated by Chow Tai Fook Enterprises. Private company structure, based on public filings and press reporting.
Where is Baha Mar headquartered?
Baha Mar is headquartered in Nassau, Bahamas.
When was Baha Mar founded?
Baha Mar was founded in 2017 by Sarkis Izmirlian.
How many employees does Baha Mar have?
Baha Mar employs approximately 5,000+ people.
What is Baha Mar's revenue?
Baha Mar's revenue: ≈ $600 million annual revenue (est.).
Who are Baha Mar's competitors?
Main competitors in Bahamas include atlantisbahamas.com.
How does Baha Mar make money?
Mainly hotel & casino bookings, events & dining.
Is Baha Mar publicly traded?
No — Baha Mar is not listed as an independent public company; it is operated by Chow Tai Fook Enterprises.
How many visitors does Baha Mar get?
Third-party estimates place Baha Mar at roughly 2.2 million visits per month, mostly from Bahamas, with 71% mobile traffic.
Is Baha Mar safe?
Baha Mar is an established travel site founded in 2017 and ranked #6 in Bahamas; use the official domain bahamar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbahamar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBahamas and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos