Government#5 in Afghanistan

Ministry of Industry and Commerce

Government portal regulating national commerce, industry, and foreign investment.

moci.gov.af ↗Updated September 2026

Ministry of Industry and Commerce at a glance

Ministry of Industry and Commerce is a government website and one of the most visited sites in Afghanistan, currently ranked #5 in the country. It was founded in 1990 by Government of Afghanistan and is headquartered in Kabul, Afghanistan. Today Ministry of Industry and Commerce is owned by Government of Afghanistan. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through government funding. Its closest rivals include mef.gov.af.

Traffic statistics

≈ 0.3 million
Monthly visits
≈ 0.1 million
Weekly visits
≈ 0 million
Daily visits
≈ 0.1 million / month
Unique visitors
180000
Global rank
#5 in Afghanistan
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 1
Visits per second
#5
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 0.3 million / month+2%
Q2≈ 0.3 million / month+3%
Q3≈ 0.3 million / month+3%
Q4≈ 0.3 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Afghanistan94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 0.1 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Afghanistan

Top organic keywords

KeywordPositionVolumeTraffic share
ministry of industry and commerce1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Afghanistan

Company information

Website
moci.gov.af
Sector
Government
Owner
Government of Afghanistan
Owner type
Government agency
Founders
Government of Afghanistan
Founded
1990
Headquarters
Kabul, Afghanistan
Employees
500+
Ownership
Government of Afghanistan controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
Dari, Pashto, English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Undisclosed
Ownership
Government agency
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Ministry of Industry and Commerce operates an official government service portal focused on Afghanistan. Government portal regulating national commerce, industry, and foreign investment. Revenue comes mainly from government funding, supported by the other lines listed below.

  • Government Funding

Products & services

Trade Licensing
Business Portal

International presence

Primary market
Afghanistan
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

500+
Total employees

Customer statistics

≈ 0.1 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Afghanistan)
#5 in this index
Sector rank
Leading government site in Afghanistan
Global rank
180000

Main competitors

mef.gov.af

Website comparisons

WebsiteMonthly visitsRankNotes
mef.gov.af≈ 0.2 million / month#6 class competitor—

What is Ministry of Industry and Commerce?

Ministry of Industry and Commerce (moci.gov.af) is an official government service portal serving users in Afghanistan. Government portal regulating national commerce, industry, and foreign investment. It ranks #5 among the most visited websites in the country in this index, within the government category.

Who owns Ministry of Industry and Commerce?

The site is operated by Government of Afghanistan, founded by Government of Afghanistan. The company was established in 1990 and is headquartered in Kabul, Afghanistan. It employs around 500+.

Traffic and audience

Traffic estimates place Ministry of Industry and Commerce at roughly 0.3 million visits per month, about 0 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How Ministry of Industry and Commerce makes money

Revenue comes primarily from government funding, alongside .

Competitors in Afghanistan

Its closest rivals include mef.gov.af.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1990

    Ministry of Industry and Commerce is founded in Kabul, Afghanistan.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #5 among the most visited websites in Afghanistan.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded1990
HeadquartersKabul, Afghanistan
Employees500+
Monthly visits≈ 0.3 million
Country rank#5 in Afghanistan
SectorGovernment
Primary marketAfghanistan
Founded1990
Monthly visits≈ 0.3 million

Frequently asked questions

Who owns Ministry of Industry and Commerce?

Ministry of Industry and Commerce is operated by Government of Afghanistan. Government agency structure, based on public filings and press reporting.

Where is Ministry of Industry and Commerce headquartered?

Ministry of Industry and Commerce is headquartered in Kabul, Afghanistan.

When was Ministry of Industry and Commerce founded?

Ministry of Industry and Commerce was founded in 1990 by Government of Afghanistan.

How many employees does Ministry of Industry and Commerce have?

Ministry of Industry and Commerce employs approximately 500+ people.

What is Ministry of Industry and Commerce's revenue?

Ministry of Industry and Commerce's revenue: Undisclosed.

Who are Ministry of Industry and Commerce's competitors?

Main competitors in Afghanistan include mef.gov.af.

How does Ministry of Industry and Commerce make money?

Mainly government funding.

Is Ministry of Industry and Commerce publicly traded?

Ministry of Industry and Commerce's ownership: Government agency.

How many visitors does Ministry of Industry and Commerce get?

Third-party estimates place Ministry of Industry and Commerce at roughly 0.3 million visits per month, mostly from Afghanistan, with 69% mobile traffic.

Is Ministry of Industry and Commerce safe?

Ministry of Industry and Commerce is an established government site founded in 1990 and ranked #5 in Afghanistan; use the official domain moci.gov.af and HTTPS.

Popular searches

ministry of industry and commerceministry of industry and commerce loginministry of industry and commerce appwho owns ministry of industry and commerceis ministry of industry and commerce safe

Data sources & confidence

  • Company website and public announcements
    moci.gov.af
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Afghanistan and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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