Snapp
Iran's largest ride-hailing and super-app platform.
Snapp at a glance
Snapp is a travel website and one of the most visited sites in Iran, currently ranked #8 in the country. It was founded in 2014 and is headquartered in Tehran, Iran. Today Snapp is owned by Snapp Group. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through ride commissions, food delivery fees, in-app advertising. Its closest rivals include tapsi.ir, alopeyk.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| snapp | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Iran
Company information
- Website
- snapp.ir
- Sector
- Travel
- Owner
- Snapp Group
- Owner type
- Private company
- Founded
- 2014
- Headquarters
- Tehran, Iran
- Employees
- 3,000+
- Ownership
- Snapp Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Snapp operates a travel booking platform focused on Iran. Iran's largest ride-hailing and super-app platform. Revenue comes mainly from ride commissions, supported by the other lines listed below.
- Ride commissions
- Food delivery fees
- In-app advertising
- Subscriptions
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Iran)
- #8 in this index
- Sector rank
- Leading travel site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tapsi.ir | ≈ 24 million / month | #9 class competitor | — |
| alopeyk.com | ≈ 18 million / month | #10 class competitor | — |
What is Snapp?
Snapp (snapp.ir) is a travel booking platform serving users in Iran. Iran's largest ride-hailing and super-app platform. It ranks #8 among the most visited websites in the country in this index, within the travel category.
Who owns Snapp?
The site is operated by Snapp Group. The company was established in 2014 and is headquartered in Tehran, Iran. It employs around 3,000+.
Traffic and audience
Traffic estimates place Snapp at roughly 40 million visits per month, about 1.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Snapp makes money
Revenue comes primarily from ride commissions, alongside food delivery fees, in-app advertising, subscriptions.
Competitors in Iran
Its closest rivals include tapsi.ir, alopeyk.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Snapp is founded in Tehran, Iran.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Snapp?
Snapp is operated by Snapp Group. Private company structure, based on public filings and press reporting.
Where is Snapp headquartered?
Snapp is headquartered in Tehran, Iran.
When was Snapp founded?
Snapp was founded in 2014.
How many employees does Snapp have?
Snapp employs approximately 3,000+ people.
What is Snapp's revenue?
Snapp does not publish standalone revenue; income comes from ride commissions, food delivery fees, in-app advertising, subscriptions.
Who are Snapp's competitors?
Main competitors in Iran include tapsi.ir, alopeyk.com.
How does Snapp make money?
Mainly ride commissions, food delivery fees, in-app advertising, subscriptions.
Is Snapp publicly traded?
No — Snapp is not listed as an independent public company; it is operated by Snapp Group.
How many visitors does Snapp get?
Third-party estimates place Snapp at roughly 40 million visits per month, mostly from Iran, with 71% mobile traffic.
Is Snapp safe?
Snapp is an established travel site founded in 2014 and ranked #8 in Iran; use the official domain snapp.ir and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssnapp.ir
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos