IRNA
Islamic Republic News Agency, Iran's official wire service.
IRNA at a glance
IRNA is a news & media website and one of the most visited sites in Iran, currently ranked #7 in the country. It was founded in 1934 and is headquartered in Tehran, Iran. Today IRNA is owned by Government of Iran. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through state funding, content syndication, advertising. Its closest rivals include isna.ir, mehrnews.com, tasnimnews.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| irna | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Iran
Company information
- Website
- irna.ir
- Sector
- News & Media
- Owner
- Government of Iran
- Owner type
- State news agency
- Founded
- 1934
- Headquarters
- Tehran, Iran
- Ownership
- Government of Iran controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian, English, Arabic
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State news agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
IRNA operates a news and media publisher focused on Iran. Islamic Republic News Agency, Iran's official wire service. Revenue comes mainly from state funding, supported by the other lines listed below.
- State funding
- Content syndication
- Advertising
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Iran)
- #7 in this index
- Sector rank
- Leading news & media site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| isna.ir | ≈ 18 million / month | #8 class competitor | — |
| mehrnews.com | ≈ 13.5 million / month | #9 class competitor | — |
| tasnimnews.com | ≈ 9 million / month | #10 class competitor | — |
What is IRNA?
IRNA (irna.ir) is a news and media publisher serving users in Iran. Islamic Republic News Agency, Iran's official wire service. It ranks #7 among the most visited websites in the country in this index, within the news & media category.
Who owns IRNA?
The site is operated by Government of Iran. The company was established in 1934 and is headquartered in Tehran, Iran.
Traffic and audience
Traffic estimates place IRNA at roughly 30 million visits per month, about 1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How IRNA makes money
Revenue comes primarily from state funding, alongside content syndication, advertising.
Competitors in Iran
Its closest rivals include isna.ir, mehrnews.com, tasnimnews.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1934
IRNA is founded in Tehran, Iran.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns IRNA?
IRNA is operated by Government of Iran. State news agency structure, based on public filings and press reporting.
Where is IRNA headquartered?
IRNA is headquartered in Tehran, Iran.
When was IRNA founded?
IRNA was founded in 1934.
What is IRNA's revenue?
IRNA does not publish standalone revenue; income comes from state funding, content syndication, advertising.
Who are IRNA's competitors?
Main competitors in Iran include isna.ir, mehrnews.com, tasnimnews.com.
How does IRNA make money?
Mainly state funding, content syndication, advertising.
Is IRNA publicly traded?
IRNA's ownership: State news agency.
How many visitors does IRNA get?
Third-party estimates place IRNA at roughly 30 million visits per month, mostly from Iran, with 79% mobile traffic.
Is IRNA safe?
IRNA is an established news & media site founded in 1934 and ranked #7 in Iran; use the official domain irna.ir and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsirna.ir
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos