Hiru News
Sri Lanka's most-followed broadcast news brand online.
Hiru News at a glance
Hiru News is a news & media website and one of the most visited sites in Sri Lanka, currently ranked #2 in the country. It was founded in 2006 and is headquartered in Colombo, Sri Lanka. Today Hiru News is owned by Asia Broadcasting Corporation. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through advertising, video advertising, broadcast sponsorship. Its closest rivals include adaderana.lk, dailymirror.lk, newsfirst.lk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Sri Lanka, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sri Lanka86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sri Lanka
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hiru news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sri Lanka web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Sri Lanka
Company information
- Website
- hirunews.lk
- Sector
- News & Media
- Owner
- Asia Broadcasting Corporation
- Owner type
- Private media company
- Founded
- 2006
- Headquarters
- Colombo, Sri Lanka
- Ownership
- Asia Broadcasting Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Sinhala, English, Tamil
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hiru News operates a news and media publisher focused on Sri Lanka. Sri Lanka's most-followed broadcast news brand online. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Video advertising
- Broadcast sponsorship
International presence
- Primary market
- Sri Lanka
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Sri Lanka)
- #2 in this index
- Sector rank
- Leading news & media site in Sri Lanka
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| adaderana.lk | ≈ 7.2 million / month | #3 class competitor | — |
| dailymirror.lk | ≈ 5.4 million / month | #4 class competitor | — |
| newsfirst.lk | ≈ 3.6 million / month | #5 class competitor | — |
What is Hiru News?
Hiru News (hirunews.lk) is a news and media publisher serving users in Sri Lanka. Sri Lanka's most-followed broadcast news brand online. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Hiru News?
The site is operated by Asia Broadcasting Corporation. The company was established in 2006 and is headquartered in Colombo, Sri Lanka.
Traffic and audience
Traffic estimates place Hiru News at roughly 12 million visits per month, about 0.4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Hiru News makes money
Revenue comes primarily from advertising, alongside video advertising, broadcast sponsorship.
Competitors in Sri Lanka
Its closest rivals include adaderana.lk, dailymirror.lk, newsfirst.lk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Hiru News is founded in Colombo, Sri Lanka.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Sri Lanka.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Hiru News?
Hiru News is operated by Asia Broadcasting Corporation. Private media company structure, based on public filings and press reporting.
Where is Hiru News headquartered?
Hiru News is headquartered in Colombo, Sri Lanka.
When was Hiru News founded?
Hiru News was founded in 2006.
What is Hiru News's revenue?
Hiru News does not publish standalone revenue; income comes from advertising, video advertising, broadcast sponsorship.
Who are Hiru News's competitors?
Main competitors in Sri Lanka include adaderana.lk, dailymirror.lk, newsfirst.lk.
How does Hiru News make money?
Mainly advertising, video advertising, broadcast sponsorship.
Is Hiru News publicly traded?
No — Hiru News is not listed as an independent public company; it is operated by Asia Broadcasting Corporation.
How many visitors does Hiru News get?
Third-party estimates place Hiru News at roughly 12 million visits per month, mostly from Sri Lanka, with 79% mobile traffic.
Is Hiru News safe?
Hiru News is an established news & media site founded in 2006 and ranked #2 in Sri Lanka; use the official domain hirunews.lk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshirunews.lk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSri Lanka and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos