Dialog Axiata
Sri Lanka's largest mobile network operator.
Dialog Axiata at a glance
Dialog Axiata is a telecom website and one of the most visited sites in Sri Lanka, currently ranked #9 in the country. It was founded in 1993 and is headquartered in Colombo, Sri Lanka. Today Dialog Axiata is owned by Axiata Group Berhad. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through mobile voice and data, home broadband and tv, genie payments. Its closest rivals include mobitel.lk, slt.lk, hutch.lk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Sri Lanka, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sri Lanka86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sri Lanka
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dialog axiata | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sri Lanka web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Sri Lanka
Company information
- Website
- dialog.lk
- Sector
- Telecom
- Owner
- Axiata Group Berhad
- Owner type
- Subsidiary of a public company
- Founded
- 1993
- Headquarters
- Colombo, Sri Lanka
- Employees
- 3,000+
- Ownership
- Axiata Group Berhad controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Sinhala, Tamil, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dialog Axiata operates a telecom operator focused on Sri Lanka. Sri Lanka's largest mobile network operator. Revenue comes mainly from mobile voice and data, supported by the other lines listed below.
- Mobile voice and data
- Home broadband and TV
- Genie payments
- Enterprise services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Sri Lanka
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Sri Lanka)
- #9 in this index
- Sector rank
- Leading telecom site in Sri Lanka
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mobitel.lk | ≈ 3.6 million / month | #10 class competitor | — |
| slt.lk | ≈ 2.7 million / month | #11 class competitor | — |
| hutch.lk | ≈ 1.8 million / month | #12 class competitor | — |
What is Dialog Axiata?
Dialog Axiata (dialog.lk) is a telecom operator serving users in Sri Lanka. Sri Lanka's largest mobile network operator. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns Dialog Axiata?
The site is operated by Axiata Group Berhad. The company was established in 1993 and is headquartered in Colombo, Sri Lanka. It employs around 3,000+.
Traffic and audience
Traffic estimates place Dialog Axiata at roughly 6 million visits per month, about 0.2 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Dialog Axiata makes money
Revenue comes primarily from mobile voice and data, alongside home broadband and tv, genie payments, enterprise services.
Competitors in Sri Lanka
Its closest rivals include mobitel.lk, slt.lk, hutch.lk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
Dialog Axiata is founded in Colombo, Sri Lanka.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Sri Lanka.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Dialog Axiata?
Dialog Axiata is operated by Axiata Group Berhad. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Dialog Axiata headquartered?
Dialog Axiata is headquartered in Colombo, Sri Lanka.
When was Dialog Axiata founded?
Dialog Axiata was founded in 1993.
How many employees does Dialog Axiata have?
Dialog Axiata employs approximately 3,000+ people.
What is Dialog Axiata's revenue?
Dialog Axiata does not publish standalone revenue; income comes from mobile voice and data, home broadband and tv, genie payments, enterprise services.
Who are Dialog Axiata's competitors?
Main competitors in Sri Lanka include mobitel.lk, slt.lk, hutch.lk.
How does Dialog Axiata make money?
Mainly mobile voice and data, home broadband and tv, genie payments, enterprise services.
Is Dialog Axiata publicly traded?
Dialog Axiata's ownership: Subsidiary of a public company.
How many visitors does Dialog Axiata get?
Third-party estimates place Dialog Axiata at roughly 6 million visits per month, mostly from Sri Lanka, with 80% mobile traffic.
Is Dialog Axiata safe?
Dialog Axiata is an established telecom site founded in 1993 and ranked #9 in Sri Lanka; use the official domain dialog.lk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdialog.lk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSri Lanka and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos