Vodacom Tanzania
Largest mobile operator and M-Pesa provider in Tanzania.
Vodacom Tanzania at a glance
Vodacom Tanzania is a telecom website and one of the most visited sites in Tanzania, currently ranked #9 in the country. It was founded in 2000 and is headquartered in Dar es Salaam, Tanzania. Today Vodacom Tanzania is owned by Vodacom Group. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through mobile subscriptions, data services, m-pesa mobile money. Its closest rivals include airtel.co.tz, tigo.co.tz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Tanzania, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Tanzania86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Tanzania
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vodacom tanzania | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Tanzania web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Tanzania
Company information
- Website
- vodacom.co.tz
- Sector
- Telecom
- Owner
- Vodacom Group
- Owner type
- Subsidiary of a public company
- Founded
- 2000
- Headquarters
- Dar es Salaam, Tanzania
- Employees
- 500+
- Ownership
- Vodacom Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Swahili, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vodacom Tanzania operates a telecom operator focused on Tanzania. Largest mobile operator and M-Pesa provider in Tanzania. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Data services
- M-Pesa mobile money
- Enterprise services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Tanzania
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Tanzania)
- #9 in this index
- Sector rank
- Leading telecom site in Tanzania
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| airtel.co.tz | ≈ 2.4 million / month | #10 class competitor | — |
| tigo.co.tz | ≈ 1.8 million / month | #11 class competitor | — |
What is Vodacom Tanzania?
Vodacom Tanzania (vodacom.co.tz) is a telecom operator serving users in Tanzania. Largest mobile operator and M-Pesa provider in Tanzania. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns Vodacom Tanzania?
The site is operated by Vodacom Group. The company was established in 2000 and is headquartered in Dar es Salaam, Tanzania. It employs around 500+.
Traffic and audience
Traffic estimates place Vodacom Tanzania at roughly 4 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Vodacom Tanzania makes money
Revenue comes primarily from mobile subscriptions, alongside data services, m-pesa mobile money, enterprise services.
Competitors in Tanzania
Its closest rivals include airtel.co.tz, tigo.co.tz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Vodacom Tanzania is founded in Dar es Salaam, Tanzania.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Tanzania.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Vodacom Tanzania?
Vodacom Tanzania is operated by Vodacom Group. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Vodacom Tanzania headquartered?
Vodacom Tanzania is headquartered in Dar es Salaam, Tanzania.
When was Vodacom Tanzania founded?
Vodacom Tanzania was founded in 2000.
How many employees does Vodacom Tanzania have?
Vodacom Tanzania employs approximately 500+ people.
What is Vodacom Tanzania's revenue?
Vodacom Tanzania does not publish standalone revenue; income comes from mobile subscriptions, data services, m-pesa mobile money, enterprise services.
Who are Vodacom Tanzania's competitors?
Main competitors in Tanzania include airtel.co.tz, tigo.co.tz.
How does Vodacom Tanzania make money?
Mainly mobile subscriptions, data services, m-pesa mobile money, enterprise services.
Is Vodacom Tanzania publicly traded?
Vodacom Tanzania's ownership: Subsidiary of a public company.
How many visitors does Vodacom Tanzania get?
Third-party estimates place Vodacom Tanzania at roughly 4 million visits per month, mostly from Tanzania, with 80% mobile traffic.
Is Vodacom Tanzania safe?
Vodacom Tanzania is an established telecom site founded in 2000 and ranked #9 in Tanzania; use the official domain vodacom.co.tz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvodacom.co.tz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTanzania and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos