MTN Ghana
Ghana's dominant mobile network and MoMo provider.
MTN Ghana at a glance
MTN Ghana is a telecom website and one of the most visited sites in Ghana, currently ranked #7 in the country. It was founded in 1996 and is headquartered in Accra, Ghana. Today MTN Ghana is owned by MTN Group. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through mobile subscriptions, data services, momo mobile money. Its closest rivals include telecel.com.gh, at.com.gh.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Ghana, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ghana86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ghana
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mtn ghana | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ghana web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Ghana
Company information
- Website
- mtn.com.gh
- Sector
- Telecom
- Owner
- MTN Group
- Owner type
- Public company (GSE: MTNGH)
- Founded
- 1996
- Headquarters
- Accra, Ghana
- Employees
- 1,000+
- Ownership
- MTN Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (GSE: MTNGH)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MTN Ghana operates a telecom operator focused on Ghana. Ghana's dominant mobile network and MoMo provider. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Data services
- MoMo mobile money
- Enterprise services
Related deals on Amazon
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International presence
- Primary market
- Ghana
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ghana)
- #7 in this index
- Sector rank
- Leading telecom site in Ghana
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| telecel.com.gh | ≈ 3.6 million / month | #8 class competitor | — |
| at.com.gh | ≈ 2.7 million / month | #9 class competitor | — |
What is MTN Ghana?
MTN Ghana (mtn.com.gh) is a telecom operator serving users in Ghana. Ghana's dominant mobile network and MoMo provider. It ranks #7 among the most visited websites in the country in this index, within the telecom category.
Who owns MTN Ghana?
The site is operated by MTN Group. The company was established in 1996 and is headquartered in Accra, Ghana. It employs around 1,000+.
Traffic and audience
Traffic estimates place MTN Ghana at roughly 6 million visits per month, about 0.2 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How MTN Ghana makes money
Revenue comes primarily from mobile subscriptions, alongside data services, momo mobile money, enterprise services.
Competitors in Ghana
Its closest rivals include telecel.com.gh, at.com.gh.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
MTN Ghana is founded in Accra, Ghana.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Ghana.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns MTN Ghana?
MTN Ghana is operated by MTN Group. Public company (GSE: MTNGH) structure, based on public filings and press reporting.
Where is MTN Ghana headquartered?
MTN Ghana is headquartered in Accra, Ghana.
When was MTN Ghana founded?
MTN Ghana was founded in 1996.
How many employees does MTN Ghana have?
MTN Ghana employs approximately 1,000+ people.
What is MTN Ghana's revenue?
MTN Ghana does not publish standalone revenue; income comes from mobile subscriptions, data services, momo mobile money, enterprise services.
Who are MTN Ghana's competitors?
Main competitors in Ghana include telecel.com.gh, at.com.gh.
How does MTN Ghana make money?
Mainly mobile subscriptions, data services, momo mobile money, enterprise services.
Is MTN Ghana publicly traded?
MTN Ghana's ownership: Public company (GSE: MTNGH).
How many visitors does MTN Ghana get?
Third-party estimates place MTN Ghana at roughly 6 million visits per month, mostly from Ghana, with 80% mobile traffic.
Is MTN Ghana safe?
MTN Ghana is an established telecom site founded in 1996 and ranked #7 in Ghana; use the official domain mtn.com.gh and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmtn.com.gh
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGhana and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos