SB. Belarus Segodnya
State-run Belarusian daily newspaper online.
SB. Belarus Segodnya at a glance
SB. Belarus Segodnya is a news & media website and one of the most visited sites in Belarus, currently ranked #5 in the country. It was founded in 1927 and is headquartered in Minsk, Belarus. Today SB. Belarus Segodnya is owned by Government of Belarus. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through state funding, advertising, print sales. Its closest rivals include belta.by, tut.by.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Belarus, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belarus86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belarus
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sb. belarus segodnya | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belarus web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Belarus
Company information
- Website
- sb.by
- Sector
- News & Media
- Owner
- Government of Belarus
- Owner type
- State media
- Founded
- 1927
- Headquarters
- Minsk, Belarus
- Ownership
- Government of Belarus controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Belarusian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State media
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SB. Belarus Segodnya operates a news and media publisher focused on Belarus. State-run Belarusian daily newspaper online. Revenue comes mainly from state funding, supported by the other lines listed below.
- State funding
- Advertising
- Print sales
International presence
- Primary market
- Belarus
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Belarus)
- #5 in this index
- Sector rank
- Leading news & media site in Belarus
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| belta.by | ≈ 3 million / month | #6 class competitor | — |
| tut.by | ≈ 2.3 million / month | #7 class competitor | — |
What is SB. Belarus Segodnya?
SB. Belarus Segodnya (sb.by) is a news and media publisher serving users in Belarus. State-run Belarusian daily newspaper online. It ranks #5 among the most visited websites in the country in this index, within the news & media category.
Who owns SB. Belarus Segodnya?
The site is operated by Government of Belarus. The company was established in 1927 and is headquartered in Minsk, Belarus.
Traffic and audience
Traffic estimates place SB. Belarus Segodnya at roughly 5 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How SB. Belarus Segodnya makes money
Revenue comes primarily from state funding, alongside advertising, print sales.
Competitors in Belarus
Its closest rivals include belta.by, tut.by.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1927
SB. Belarus Segodnya is founded in Minsk, Belarus.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Belarus.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns SB. Belarus Segodnya?
SB. Belarus Segodnya is operated by Government of Belarus. State media structure, based on public filings and press reporting.
Where is SB. Belarus Segodnya headquartered?
SB. Belarus Segodnya is headquartered in Minsk, Belarus.
When was SB. Belarus Segodnya founded?
SB. Belarus Segodnya was founded in 1927.
What is SB. Belarus Segodnya's revenue?
SB. Belarus Segodnya does not publish standalone revenue; income comes from state funding, advertising, print sales.
Who are SB. Belarus Segodnya's competitors?
Main competitors in Belarus include belta.by, tut.by.
How does SB. Belarus Segodnya make money?
Mainly state funding, advertising, print sales.
Is SB. Belarus Segodnya publicly traded?
SB. Belarus Segodnya's ownership: State media.
How many visitors does SB. Belarus Segodnya get?
Third-party estimates place SB. Belarus Segodnya at roughly 5 million visits per month, mostly from Belarus, with 79% mobile traffic.
Is SB. Belarus Segodnya safe?
SB. Belarus Segodnya is an established news & media site founded in 1927 and ranked #5 in Belarus; use the official domain sb.by and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssb.by
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelarus and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos