Delfi Estonia
Estonia's biggest online news portal.
Delfi Estonia at a glance
Delfi Estonia is a news & media website and one of the most visited sites in Estonia, currently ranked #1 in the country. It was founded in 1999 and is headquartered in Tallinn, Estonia. Today Delfi Estonia is owned by Ekspress Grupp. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through advertising, digital subscriptions, branded content. Its closest rivals include postimees.ee, err.ee, ohtuleht.ee.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Estonia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Estonia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Estonia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| delfi estonia | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Estonia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Estonia
Company information
- Website
- delfi.ee
- Sector
- News & Media
- Owner
- Ekspress Grupp
- Owner type
- Public company (Nasdaq Tallinn)
- Founded
- 1999
- Headquarters
- Tallinn, Estonia
- Ownership
- Ekspress Grupp controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Estonian, Russian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (Nasdaq Tallinn)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Delfi Estonia operates a news and media publisher focused on Estonia. Estonia's biggest online news portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Digital subscriptions
- Branded content
International presence
- Primary market
- Estonia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Estonia)
- #1 in this index
- Sector rank
- Leading news & media site in Estonia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| postimees.ee | ≈ 4.2 million / month | #2 class competitor | — |
| err.ee | ≈ 3.1 million / month | #3 class competitor | — |
| ohtuleht.ee | ≈ 2.1 million / month | #4 class competitor | — |
What is Delfi Estonia?
Delfi Estonia (delfi.ee) is a news and media publisher serving users in Estonia. Estonia's biggest online news portal. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Delfi Estonia?
The site is operated by Ekspress Grupp. The company was established in 1999 and is headquartered in Tallinn, Estonia.
Traffic and audience
Traffic estimates place Delfi Estonia at roughly 7 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Delfi Estonia makes money
Revenue comes primarily from advertising, alongside digital subscriptions, branded content.
Competitors in Estonia
Its closest rivals include postimees.ee, err.ee, ohtuleht.ee.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Delfi Estonia is founded in Tallinn, Estonia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Estonia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Delfi Estonia?
Delfi Estonia is operated by Ekspress Grupp. Public company (Nasdaq Tallinn) structure, based on public filings and press reporting.
Where is Delfi Estonia headquartered?
Delfi Estonia is headquartered in Tallinn, Estonia.
When was Delfi Estonia founded?
Delfi Estonia was founded in 1999.
What is Delfi Estonia's revenue?
Delfi Estonia does not publish standalone revenue; income comes from advertising, digital subscriptions, branded content.
Who are Delfi Estonia's competitors?
Main competitors in Estonia include postimees.ee, err.ee, ohtuleht.ee.
How does Delfi Estonia make money?
Mainly advertising, digital subscriptions, branded content.
Is Delfi Estonia publicly traded?
Delfi Estonia's ownership: Public company (Nasdaq Tallinn).
How many visitors does Delfi Estonia get?
Third-party estimates place Delfi Estonia at roughly 7 million visits per month, mostly from Estonia, with 79% mobile traffic.
Is Delfi Estonia safe?
Delfi Estonia is an established news & media site founded in 1999 and ranked #1 in Estonia; use the official domain delfi.ee and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdelfi.ee
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEstonia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos