LSM (Latvian Public Media)
Public broadcasting news portal for Latvia.
LSM at a glance
LSM is a news & media website and one of the most visited sites in Latvia, currently ranked #4 in the country. It was founded in 2013 and is headquartered in Riga, Latvia. Today LSM is owned by Latvijas Sabiedriskie Mediji. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through public funding — no commercial advertising. Its closest rivals include delfi.lv, tvnet.lv.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Latvia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Latvia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Latvia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lsm (latvian public media) | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Latvia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Latvia
Company information
- Website
- lsm.lv
- Sector
- News & Media
- Owner
- Latvijas Sabiedriskie Mediji
- Owner type
- Public broadcaster
- Founded
- 2013
- Headquarters
- Riga, Latvia
- Ownership
- Latvijas Sabiedriskie Mediji controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Latvian, Russian, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public broadcaster
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
LSM (Latvian Public Media) operates a news and media publisher focused on Latvia. Public broadcasting news portal for Latvia. Revenue comes mainly from public funding — no commercial advertising, supported by the other lines listed below.
- Public funding — no commercial advertising
International presence
- Primary market
- Latvia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Latvia)
- #4 in this index
- Sector rank
- Leading news & media site in Latvia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| delfi.lv | ≈ 3 million / month | #5 class competitor | — |
| tvnet.lv | ≈ 2.3 million / month | #6 class competitor | — |
What is LSM (Latvian Public Media)?
LSM (Latvian Public Media) (lsm.lv) is a news and media publisher serving users in Latvia. Public broadcasting news portal for Latvia. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns LSM (Latvian Public Media)?
The site is operated by Latvijas Sabiedriskie Mediji. The company was established in 2013 and is headquartered in Riga, Latvia.
Traffic and audience
Traffic estimates place LSM (Latvian Public Media) at roughly 5 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How LSM (Latvian Public Media) makes money
Revenue comes primarily from public funding — no commercial advertising, alongside .
Competitors in Latvia
Its closest rivals include delfi.lv, tvnet.lv.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
LSM (Latvian Public Media) is founded in Riga, Latvia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Latvia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns LSM (Latvian Public Media)?
LSM (Latvian Public Media) is operated by Latvijas Sabiedriskie Mediji. Public broadcaster structure, based on public filings and press reporting.
Where is LSM (Latvian Public Media) headquartered?
LSM (Latvian Public Media) is headquartered in Riga, Latvia.
When was LSM (Latvian Public Media) founded?
LSM (Latvian Public Media) was founded in 2013.
What is LSM (Latvian Public Media)'s revenue?
LSM (Latvian Public Media) does not publish standalone revenue; income comes from public funding — no commercial advertising.
Who are LSM (Latvian Public Media)'s competitors?
Main competitors in Latvia include delfi.lv, tvnet.lv.
How does LSM (Latvian Public Media) make money?
Mainly public funding — no commercial advertising.
Is LSM (Latvian Public Media) publicly traded?
LSM (Latvian Public Media)'s ownership: Public broadcaster.
How many visitors does LSM (Latvian Public Media) get?
Third-party estimates place LSM (Latvian Public Media) at roughly 5 million visits per month, mostly from Latvia, with 79% mobile traffic.
Is LSM (Latvian Public Media) safe?
LSM (Latvian Public Media) is an established news & media site founded in 2013 and ranked #4 in Latvia; use the official domain lsm.lv and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslsm.lv
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLatvia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos