SS.LV
Latvia's iconic classifieds site for everything from cars to jobs.
SS.LV at a glance
SS.LV is a classifieds website and one of the most visited sites in Latvia, currently ranked #2 in the country. It was founded in 1997 and is headquartered in Riga, Latvia. Today SS.LV is owned by SIA Reklāmas Serviss. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through paid listing fees, featured placements, advertising. Its closest rivals include andele.lv, facebook.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Latvia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Latvia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Latvia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ss.lv | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Latvia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Latvia
Company information
- Website
- ss.lv
- Sector
- Classifieds
- Owner
- SIA Reklāmas Serviss
- Owner type
- Private company
- Founded
- 1997
- Headquarters
- Riga, Latvia
- Ownership
- SIA Reklāmas Serviss controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Latvian, Russian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SS.LV operates a classifieds and listings marketplace focused on Latvia. Latvia's iconic classifieds site for everything from cars to jobs. Revenue comes mainly from paid listing fees, supported by the other lines listed below.
- Paid listing fees
- Featured placements
- Advertising
International presence
- Primary market
- Latvia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Latvia)
- #2 in this index
- Sector rank
- Leading classifieds site in Latvia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| andele.lv | ≈ 7.2 million / month | #3 class competitor | — |
| facebook.com | ≈ 5.4 million / month | #4 class competitor | — |
What is SS.LV?
SS.LV (ss.lv) is a classifieds and listings marketplace serving users in Latvia. Latvia's iconic classifieds site for everything from cars to jobs. It ranks #2 among the most visited websites in the country in this index, within the classifieds category.
Who owns SS.LV?
The site is operated by SIA Reklāmas Serviss. The company was established in 1997 and is headquartered in Riga, Latvia.
Traffic and audience
Traffic estimates place SS.LV at roughly 12 million visits per month, about 0.4 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How SS.LV makes money
Revenue comes primarily from paid listing fees, alongside featured placements, advertising.
Competitors in Latvia
Its closest rivals include andele.lv, facebook.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
SS.LV is founded in Riga, Latvia.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Latvia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns SS.LV?
SS.LV is operated by SIA Reklāmas Serviss. Private company structure, based on public filings and press reporting.
Where is SS.LV headquartered?
SS.LV is headquartered in Riga, Latvia.
When was SS.LV founded?
SS.LV was founded in 1997.
What is SS.LV's revenue?
SS.LV does not publish standalone revenue; income comes from paid listing fees, featured placements, advertising.
Who are SS.LV's competitors?
Main competitors in Latvia include andele.lv, facebook.com.
How does SS.LV make money?
Mainly paid listing fees, featured placements, advertising.
Is SS.LV publicly traded?
No — SS.LV is not listed as an independent public company; it is operated by SIA Reklāmas Serviss.
How many visitors does SS.LV get?
Third-party estimates place SS.LV at roughly 12 million visits per month, mostly from Latvia, with 73% mobile traffic.
Is SS.LV safe?
SS.LV is an established classifieds site founded in 1997 and ranked #2 in Latvia; use the official domain ss.lv and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsss.lv
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageLatvia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos