Onliner
Belarus's biggest price comparison, catalogue and news site.
Onliner at a glance
Onliner is an e-commerce website and one of the most visited sites in Belarus, currently ranked #1 in the country. It was founded in 2001 and is headquartered in Minsk, Belarus. Today Onliner is owned by Onliner. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through merchant catalogue listings, advertising, marketplace commissions. Its closest rivals include kufar.by, 21vek.by, wildberries.by.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Belarus, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belarus86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belarus
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| onliner | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belarus web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Belarus
Company information
- Website
- onliner.by
- Sector
- E-commerce
- Owner
- Onliner
- Owner type
- Private company
- Founded
- 2001
- Headquarters
- Minsk, Belarus
- Employees
- 300+
- Ownership
- Onliner controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Onliner operates an online retail and marketplace platform focused on Belarus. Belarus's biggest price comparison, catalogue and news site. Revenue comes mainly from merchant catalogue listings, supported by the other lines listed below.
- Merchant catalogue listings
- Advertising
- Marketplace commissions
- Classifieds fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Belarus
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Belarus)
- #1 in this index
- Sector rank
- Leading e-commerce site in Belarus
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kufar.by | ≈ 15 million / month | #2 class competitor | — |
| 21vek.by | ≈ 11.2 million / month | #3 class competitor | — |
| wildberries.by | ≈ 7.5 million / month | #4 class competitor | — |
What is Onliner?
Onliner (onliner.by) is an online retail and marketplace platform serving users in Belarus. Belarus's biggest price comparison, catalogue and news site. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Onliner?
The site is operated by Onliner. The company was established in 2001 and is headquartered in Minsk, Belarus. It employs around 300+.
Traffic and audience
Traffic estimates place Onliner at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Onliner makes money
Revenue comes primarily from merchant catalogue listings, alongside advertising, marketplace commissions, classifieds fees.
Competitors in Belarus
Its closest rivals include kufar.by, 21vek.by, wildberries.by.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Onliner is founded in Minsk, Belarus.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Belarus.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Onliner?
Onliner is operated by Onliner. Private company structure, based on public filings and press reporting.
Where is Onliner headquartered?
Onliner is headquartered in Minsk, Belarus.
When was Onliner founded?
Onliner was founded in 2001.
How many employees does Onliner have?
Onliner employs approximately 300+ people.
What is Onliner's revenue?
Onliner does not publish standalone revenue; income comes from merchant catalogue listings, advertising, marketplace commissions, classifieds fees.
Who are Onliner's competitors?
Main competitors in Belarus include kufar.by, 21vek.by, wildberries.by.
How does Onliner make money?
Mainly merchant catalogue listings, advertising, marketplace commissions, classifieds fees.
Is Onliner publicly traded?
No — Onliner is not listed as an independent public company; it is operated by Onliner.
How many visitors does Onliner get?
Third-party estimates place Onliner at roughly 25 million visits per month, mostly from Belarus, with 76% mobile traffic.
Is Onliner safe?
Onliner is an established e-commerce site founded in 2001 and ranked #1 in Belarus; use the official domain onliner.by and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsonliner.by
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelarus and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos