21vek.by
Popular Belarusian online store for electronics and home goods.
21vek.by at a glance
21vek.by is an e-commerce website and one of the most visited sites in Belarus, currently ranked #7 in the country. It was founded in 2004 and is headquartered in Minsk, Belarus. Today 21vek.by is owned by 21vek.by. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, delivery and installation services. Its closest rivals include onliner.by, wildberries.by, 5element.by.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Belarus, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belarus86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belarus
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 21vek.by | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belarus web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Belarus
Company information
- Website
- 21vek.by
- Sector
- E-commerce
- Owner
- 21vek.by
- Owner type
- Private company
- Founded
- 2004
- Headquarters
- Minsk, Belarus
- Ownership
- 21vek.by controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
21vek.by operates an online retail and marketplace platform focused on Belarus. Popular Belarusian online store for electronics and home goods. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- Delivery and installation services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Belarus
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Belarus)
- #7 in this index
- Sector rank
- Leading e-commerce site in Belarus
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| onliner.by | ≈ 3.6 million / month | #8 class competitor | — |
| wildberries.by | ≈ 2.7 million / month | #9 class competitor | — |
| 5element.by | ≈ 1.8 million / month | #10 class competitor | — |
What is 21vek.by?
21vek.by (21vek.by) is an online retail and marketplace platform serving users in Belarus. Popular Belarusian online store for electronics and home goods. It ranks #7 among the most visited websites in the country in this index, within the e-commerce category.
Who owns 21vek.by?
The site is operated by 21vek.by. The company was established in 2004 and is headquartered in Minsk, Belarus.
Traffic and audience
Traffic estimates place 21vek.by at roughly 6 million visits per month, about 0.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How 21vek.by makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, delivery and installation services.
Competitors in Belarus
Its closest rivals include onliner.by, wildberries.by, 5element.by.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
21vek.by is founded in Minsk, Belarus.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Belarus.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns 21vek.by?
21vek.by is operated by 21vek.by. Private company structure, based on public filings and press reporting.
Where is 21vek.by headquartered?
21vek.by is headquartered in Minsk, Belarus.
When was 21vek.by founded?
21vek.by was founded in 2004.
What is 21vek.by's revenue?
21vek.by does not publish standalone revenue; income comes from retail product sales, marketplace commissions, delivery and installation services.
Who are 21vek.by's competitors?
Main competitors in Belarus include onliner.by, wildberries.by, 5element.by.
How does 21vek.by make money?
Mainly retail product sales, marketplace commissions, delivery and installation services.
Is 21vek.by publicly traded?
No — 21vek.by is not listed as an independent public company; it is operated by 21vek.by.
How many visitors does 21vek.by get?
Third-party estimates place 21vek.by at roughly 6 million visits per month, mostly from Belarus, with 76% mobile traffic.
Is 21vek.by safe?
21vek.by is an established e-commerce site founded in 2004 and ranked #7 in Belarus; use the official domain 21vek.by and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements21vek.by
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelarus and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos