Digikala
Largest online retailer and marketplace in Iran.
Digikala at a glance
Digikala is an e-commerce website and one of the most visited sites in Iran, currently ranked #2 in the country. It was founded in 2006 and is headquartered in Tehran, Iran. Today Digikala is owned by Digikala Group. Our estimates put its audience at ≈ 180 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, fulfilment and logistics fees. Its closest rivals include torob.com, basalam.com, okala.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 169 million / month | +2% |
| Q2 | ≈ 175 million / month | +3% |
| Q3 | ≈ 180 million / month | +3% |
| Q4 | ≈ 191 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 54 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| digikala | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Iran
Company information
- Website
- digikala.com
- Sector
- E-commerce
- Owner
- Digikala Group
- Owner type
- Private company
- Founded
- 2006
- Headquarters
- Tehran, Iran
- Employees
- 5,000+
- Ownership
- Digikala Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Digikala operates an online retail and marketplace platform focused on Iran. Largest online retailer and marketplace in Iran. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- Fulfilment and logistics fees
- Seller advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Iran)
- #2 in this index
- Sector rank
- Leading e-commerce site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| torob.com | ≈ 108 million / month | #3 class competitor | — |
| basalam.com | ≈ 81 million / month | #4 class competitor | — |
| okala.com | ≈ 54 million / month | #5 class competitor | — |
What is Digikala?
Digikala (digikala.com) is an online retail and marketplace platform serving users in Iran. Largest online retailer and marketplace in Iran. It ranks #2 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Digikala?
The site is operated by Digikala Group. The company was established in 2006 and is headquartered in Tehran, Iran. It employs around 5,000+.
Traffic and audience
Traffic estimates place Digikala at roughly 180 million visits per month, about 6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Digikala makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, fulfilment and logistics fees, seller advertising.
Competitors in Iran
Its closest rivals include torob.com, basalam.com, okala.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Digikala is founded in Tehran, Iran.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Digikala?
Digikala is operated by Digikala Group. Private company structure, based on public filings and press reporting.
Where is Digikala headquartered?
Digikala is headquartered in Tehran, Iran.
When was Digikala founded?
Digikala was founded in 2006.
How many employees does Digikala have?
Digikala employs approximately 5,000+ people.
What is Digikala's revenue?
Digikala does not publish standalone revenue; income comes from retail product sales, marketplace commissions, fulfilment and logistics fees, seller advertising.
Who are Digikala's competitors?
Main competitors in Iran include torob.com, basalam.com, okala.com.
How does Digikala make money?
Mainly retail product sales, marketplace commissions, fulfilment and logistics fees, seller advertising.
Is Digikala publicly traded?
No — Digikala is not listed as an independent public company; it is operated by Digikala Group.
How many visitors does Digikala get?
Third-party estimates place Digikala at roughly 180 million visits per month, mostly from Iran, with 76% mobile traffic.
Is Digikala safe?
Digikala is an established e-commerce site founded in 2006 and ranked #2 in Iran; use the official domain digikala.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdigikala.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos