Divar
Iran's dominant free classifieds marketplace for cars, property and goods.
Divar at a glance
Divar is a classifieds website and one of the most visited sites in Iran, currently ranked #1 in the country. It was founded in 2012 and is headquartered in Tehran, Iran. Today Divar is owned by Kariz Hooshmand Kavan (Divar). Our estimates put its audience at ≈ 240 million visits per month. The business earns money mainly through paid listing promotion, business storefronts, advertising. Its closest rivals include sheypoor.com, bama.ir, torob.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 226 million / month | +2% |
| Q2 | ≈ 233 million / month | +3% |
| Q3 | ≈ 240 million / month | +3% |
| Q4 | ≈ 254 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Iran, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Iran86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 72 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Iran
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| divar | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Iran web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Iran
Company information
- Website
- divar.ir
- Sector
- Classifieds
- Owner
- Kariz Hooshmand Kavan (Divar)
- Owner type
- Private company
- Founded
- 2012
- Headquarters
- Tehran, Iran
- Employees
- 1,000+
- Ownership
- Kariz Hooshmand Kavan (Divar) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Persian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Divar operates a classifieds and listings marketplace focused on Iran. Iran's dominant free classifieds marketplace for cars, property and goods. Revenue comes mainly from paid listing promotion, supported by the other lines listed below.
- Paid listing promotion
- Business storefronts
- Advertising
International presence
- Primary market
- Iran
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Iran)
- #1 in this index
- Sector rank
- Leading classifieds site in Iran
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sheypoor.com | ≈ 144 million / month | #2 class competitor | — |
| bama.ir | ≈ 108 million / month | #3 class competitor | — |
| torob.com | ≈ 72 million / month | #4 class competitor | — |
What is Divar?
Divar (divar.ir) is a classifieds and listings marketplace serving users in Iran. Iran's dominant free classifieds marketplace for cars, property and goods. It ranks #1 among the most visited websites in the country in this index, within the classifieds category.
Who owns Divar?
The site is operated by Kariz Hooshmand Kavan (Divar). The company was established in 2012 and is headquartered in Tehran, Iran. It employs around 1,000+.
Traffic and audience
Traffic estimates place Divar at roughly 240 million visits per month, about 8 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Divar makes money
Revenue comes primarily from paid listing promotion, alongside business storefronts, advertising.
Competitors in Iran
Its closest rivals include sheypoor.com, bama.ir, torob.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Divar is founded in Tehran, Iran.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Iran.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Divar?
Divar is operated by Kariz Hooshmand Kavan (Divar). Private company structure, based on public filings and press reporting.
Where is Divar headquartered?
Divar is headquartered in Tehran, Iran.
When was Divar founded?
Divar was founded in 2012.
How many employees does Divar have?
Divar employs approximately 1,000+ people.
What is Divar's revenue?
Divar does not publish standalone revenue; income comes from paid listing promotion, business storefronts, advertising.
Who are Divar's competitors?
Main competitors in Iran include sheypoor.com, bama.ir, torob.com.
How does Divar make money?
Mainly paid listing promotion, business storefronts, advertising.
Is Divar publicly traded?
No — Divar is not listed as an independent public company; it is operated by Kariz Hooshmand Kavan (Divar).
How many visitors does Divar get?
Third-party estimates place Divar at roughly 240 million visits per month, mostly from Iran, with 73% mobile traffic.
Is Divar safe?
Divar is an established classifieds site founded in 2012 and ranked #1 in Iran; use the official domain divar.ir and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdivar.ir
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIran and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos