Belarusbank
Belarus's largest state-owned bank.
Belarusbank at a glance
Belarusbank is a finance & banking website and one of the most visited sites in Belarus, currently ranked #8 in the country. It was founded in 1922 and is headquartered in Minsk, Belarus. Today Belarusbank is owned by Government of Belarus. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through net interest income, transaction fees, digital banking (m-belarusbank). Its closest rivals include belagroprombank.by, priorbank.by.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Belarus, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Belarus86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Belarus
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| belarusbank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Belarus web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Belarus
Company information
- Website
- belarusbank.by
- Sector
- Finance & Banking
- Owner
- Government of Belarus
- Owner type
- State-owned bank
- Founded
- 1922
- Headquarters
- Minsk, Belarus
- Employees
- 15,000+
- Ownership
- Government of Belarus controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Russian, Belarusian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned bank
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Belarusbank operates a bank and digital financial platform focused on Belarus. Belarus's largest state-owned bank. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Transaction fees
- Digital banking (M-Belarusbank)
International presence
- Primary market
- Belarus
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Belarus)
- #8 in this index
- Sector rank
- Leading finance & banking site in Belarus
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| belagroprombank.by | ≈ 3 million / month | #9 class competitor | — |
| priorbank.by | ≈ 2.3 million / month | #10 class competitor | — |
What is Belarusbank?
Belarusbank (belarusbank.by) is a bank and digital financial platform serving users in Belarus. Belarus's largest state-owned bank. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Belarusbank?
The site is operated by Government of Belarus. The company was established in 1922 and is headquartered in Minsk, Belarus. It employs around 15,000+.
Traffic and audience
Traffic estimates place Belarusbank at roughly 5 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Belarusbank makes money
Revenue comes primarily from net interest income, alongside transaction fees, digital banking (m-belarusbank).
Competitors in Belarus
Its closest rivals include belagroprombank.by, priorbank.by.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1922
Belarusbank is founded in Minsk, Belarus.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Belarus.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Belarusbank?
Belarusbank is operated by Government of Belarus. State-owned bank structure, based on public filings and press reporting.
Where is Belarusbank headquartered?
Belarusbank is headquartered in Minsk, Belarus.
When was Belarusbank founded?
Belarusbank was founded in 1922.
How many employees does Belarusbank have?
Belarusbank employs approximately 15,000+ people.
What is Belarusbank's revenue?
Belarusbank does not publish standalone revenue; income comes from net interest income, transaction fees, digital banking (m-belarusbank).
Who are Belarusbank's competitors?
Main competitors in Belarus include belagroprombank.by, priorbank.by.
How does Belarusbank make money?
Mainly net interest income, transaction fees, digital banking (m-belarusbank).
Is Belarusbank publicly traded?
Belarusbank's ownership: State-owned bank.
How many visitors does Belarusbank get?
Third-party estimates place Belarusbank at roughly 5 million visits per month, mostly from Belarus, with 82% mobile traffic.
Is Belarusbank safe?
Belarusbank is an established finance & banking site founded in 1922 and ranked #8 in Belarus; use the official domain belarusbank.by and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbelarusbank.by
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBelarus and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos