Banco Mercantil Santa Cruz
Bolivia's largest bank by assets and its digital channels.
Banco Mercantil Santa Cruz at a glance
Banco Mercantil Santa Cruz is a finance & banking website and one of the most visited sites in Bolivia, currently ranked #6 in the country. It was founded in 1905 and is headquartered in La Paz, Bolivia. Today Banco Mercantil Santa Cruz is owned by Banco Mercantil Santa Cruz S.A.. Our estimates put its audience at ≈ 4 million visits per month. The business earns money mainly through net interest income, transaction fees, insurance distribution. Its closest rivals include bnb.com.bo, bancobisa.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.8 million / month | +2% |
| Q2 | ≈ 3.9 million / month | +3% |
| Q3 | ≈ 4 million / month | +3% |
| Q4 | ≈ 4.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Bolivia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bolivia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bolivia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banco mercantil santa cruz | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bolivia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Bolivia
Company information
- Website
- bmsc.com.bo
- Sector
- Finance & Banking
- Owner
- Banco Mercantil Santa Cruz S.A.
- Owner type
- Public company
- Founded
- 1905
- Headquarters
- La Paz, Bolivia
- Employees
- 3,000+
- Ownership
- Banco Mercantil Santa Cruz S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banco Mercantil Santa Cruz operates a bank and digital financial platform focused on Bolivia. Bolivia's largest bank by assets and its digital channels. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Transaction fees
- Insurance distribution
International presence
- Primary market
- Bolivia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bolivia)
- #6 in this index
- Sector rank
- Leading finance & banking site in Bolivia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bnb.com.bo | ≈ 2.4 million / month | #7 class competitor | — |
| bancobisa.com | ≈ 1.8 million / month | #8 class competitor | — |
What is Banco Mercantil Santa Cruz?
Banco Mercantil Santa Cruz (bmsc.com.bo) is a bank and digital financial platform serving users in Bolivia. Bolivia's largest bank by assets and its digital channels. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banco Mercantil Santa Cruz?
The site is operated by Banco Mercantil Santa Cruz S.A.. The company was established in 1905 and is headquartered in La Paz, Bolivia. It employs around 3,000+.
Traffic and audience
Traffic estimates place Banco Mercantil Santa Cruz at roughly 4 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banco Mercantil Santa Cruz makes money
Revenue comes primarily from net interest income, alongside transaction fees, insurance distribution.
Competitors in Bolivia
Its closest rivals include bnb.com.bo, bancobisa.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1905
Banco Mercantil Santa Cruz is founded in La Paz, Bolivia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Bolivia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banco Mercantil Santa Cruz?
Banco Mercantil Santa Cruz is operated by Banco Mercantil Santa Cruz S.A.. Public company structure, based on public filings and press reporting.
Where is Banco Mercantil Santa Cruz headquartered?
Banco Mercantil Santa Cruz is headquartered in La Paz, Bolivia.
When was Banco Mercantil Santa Cruz founded?
Banco Mercantil Santa Cruz was founded in 1905.
How many employees does Banco Mercantil Santa Cruz have?
Banco Mercantil Santa Cruz employs approximately 3,000+ people.
What is Banco Mercantil Santa Cruz's revenue?
Banco Mercantil Santa Cruz does not publish standalone revenue; income comes from net interest income, transaction fees, insurance distribution.
Who are Banco Mercantil Santa Cruz's competitors?
Main competitors in Bolivia include bnb.com.bo, bancobisa.com.
How does Banco Mercantil Santa Cruz make money?
Mainly net interest income, transaction fees, insurance distribution.
Is Banco Mercantil Santa Cruz publicly traded?
Banco Mercantil Santa Cruz's ownership: Public company.
How many visitors does Banco Mercantil Santa Cruz get?
Third-party estimates place Banco Mercantil Santa Cruz at roughly 4 million visits per month, mostly from Bolivia, with 82% mobile traffic.
Is Banco Mercantil Santa Cruz safe?
Banco Mercantil Santa Cruz is an established finance & banking site founded in 1905 and ranked #6 in Bolivia; use the official domain bmsc.com.bo and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbmsc.com.bo
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBolivia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos