Banco Nacional de Panamá
State bank handling public payroll and retail banking online.
Banco Nacional de Panamá at a glance
Banco Nacional de Panamá is a finance & banking website and one of the most visited sites in Panama, currently ranked #3 in the country. It was founded in 1904 and is headquartered in Panama City, Panama. Today Banco Nacional de Panamá is owned by Government of Panama. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through net interest income, transaction fees, government banking. Its closest rivals include bgeneral.com, baccredomatic.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Panama, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Panama86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Panama
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banco nacional de panamá | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Panama web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Panama
Company information
- Website
- banconal.com.pa
- Sector
- Finance & Banking
- Owner
- Government of Panama
- Owner type
- State-owned bank
- Founded
- 1904
- Headquarters
- Panama City, Panama
- Employees
- 3,000+
- Ownership
- Government of Panama controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-owned bank
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banco Nacional de Panamá operates a bank and digital financial platform focused on Panama. State bank handling public payroll and retail banking online. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Transaction fees
- Government banking
International presence
- Primary market
- Panama
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Panama)
- #3 in this index
- Sector rank
- Leading finance & banking site in Panama
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bgeneral.com | ≈ 3.6 million / month | #4 class competitor | — |
| baccredomatic.com | ≈ 2.7 million / month | #5 class competitor | — |
What is Banco Nacional de Panamá?
Banco Nacional de Panamá (banconal.com.pa) is a bank and digital financial platform serving users in Panama. State bank handling public payroll and retail banking online. It ranks #3 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banco Nacional de Panamá?
The site is operated by Government of Panama. The company was established in 1904 and is headquartered in Panama City, Panama. It employs around 3,000+.
Traffic and audience
Traffic estimates place Banco Nacional de Panamá at roughly 6 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banco Nacional de Panamá makes money
Revenue comes primarily from net interest income, alongside transaction fees, government banking.
Competitors in Panama
Its closest rivals include bgeneral.com, baccredomatic.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1904
Banco Nacional de Panamá is founded in Panama City, Panama.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Panama.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banco Nacional de Panamá?
Banco Nacional de Panamá is operated by Government of Panama. State-owned bank structure, based on public filings and press reporting.
Where is Banco Nacional de Panamá headquartered?
Banco Nacional de Panamá is headquartered in Panama City, Panama.
When was Banco Nacional de Panamá founded?
Banco Nacional de Panamá was founded in 1904.
How many employees does Banco Nacional de Panamá have?
Banco Nacional de Panamá employs approximately 3,000+ people.
What is Banco Nacional de Panamá's revenue?
Banco Nacional de Panamá does not publish standalone revenue; income comes from net interest income, transaction fees, government banking.
Who are Banco Nacional de Panamá's competitors?
Main competitors in Panama include bgeneral.com, baccredomatic.com.
How does Banco Nacional de Panamá make money?
Mainly net interest income, transaction fees, government banking.
Is Banco Nacional de Panamá publicly traded?
Banco Nacional de Panamá's ownership: State-owned bank.
How many visitors does Banco Nacional de Panamá get?
Third-party estimates place Banco Nacional de Panamá at roughly 6 million visits per month, mostly from Panama, with 82% mobile traffic.
Is Banco Nacional de Panamá safe?
Banco Nacional de Panamá is an established finance & banking site founded in 1904 and ranked #3 in Panama; use the official domain banconal.com.pa and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbanconal.com.pa
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePanama and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos