Banrural
Rural development bank with the widest branch and remittance network.
Banrural at a glance
Banrural is a finance & banking website and one of the most visited sites in Guatemala, currently ranked #5 in the country. It was founded in 1997 and is headquartered in Guatemala City, Guatemala. Today Banrural is owned by Banco de Desarrollo Rural S.A.. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through net interest income, remittance fees, microfinance lending. Its closest rivals include bi.com.gt, bam.com.gt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Guatemala, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Guatemala86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Guatemala
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banrural | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Guatemala web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Guatemala
Company information
- Website
- banrural.com.gt
- Sector
- Finance & Banking
- Owner
- Banco de Desarrollo Rural S.A.
- Owner type
- Private company
- Founded
- 1997
- Headquarters
- Guatemala City, Guatemala
- Employees
- 8,000+
- Ownership
- Banco de Desarrollo Rural S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banrural operates a bank and digital financial platform focused on Guatemala. Rural development bank with the widest branch and remittance network. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Remittance fees
- Microfinance lending
International presence
- Primary market
- Guatemala
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Guatemala)
- #5 in this index
- Sector rank
- Leading finance & banking site in Guatemala
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bi.com.gt | ≈ 3.6 million / month | #6 class competitor | — |
| bam.com.gt | ≈ 2.7 million / month | #7 class competitor | — |
What is Banrural?
Banrural (banrural.com.gt) is a bank and digital financial platform serving users in Guatemala. Rural development bank with the widest branch and remittance network. It ranks #5 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banrural?
The site is operated by Banco de Desarrollo Rural S.A.. The company was established in 1997 and is headquartered in Guatemala City, Guatemala. It employs around 8,000+.
Traffic and audience
Traffic estimates place Banrural at roughly 6 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banrural makes money
Revenue comes primarily from net interest income, alongside remittance fees, microfinance lending.
Competitors in Guatemala
Its closest rivals include bi.com.gt, bam.com.gt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Banrural is founded in Guatemala City, Guatemala.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Guatemala.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banrural?
Banrural is operated by Banco de Desarrollo Rural S.A.. Private company structure, based on public filings and press reporting.
Where is Banrural headquartered?
Banrural is headquartered in Guatemala City, Guatemala.
When was Banrural founded?
Banrural was founded in 1997.
How many employees does Banrural have?
Banrural employs approximately 8,000+ people.
What is Banrural's revenue?
Banrural does not publish standalone revenue; income comes from net interest income, remittance fees, microfinance lending.
Who are Banrural's competitors?
Main competitors in Guatemala include bi.com.gt, bam.com.gt.
How does Banrural make money?
Mainly net interest income, remittance fees, microfinance lending.
Is Banrural publicly traded?
No — Banrural is not listed as an independent public company; it is operated by Banco de Desarrollo Rural S.A..
How many visitors does Banrural get?
Third-party estimates place Banrural at roughly 6 million visits per month, mostly from Guatemala, with 82% mobile traffic.
Is Banrural safe?
Banrural is an established finance & banking site founded in 1997 and ranked #5 in Guatemala; use the official domain banrural.com.gt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbanrural.com.gt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGuatemala and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos