Soy502
Digital-first Guatemalan news and lifestyle portal.
Soy502 at a glance
Soy502 is a news & media website and one of the most visited sites in Guatemala, currently ranked #2 in the country. It was founded in 2013 and is headquartered in Guatemala City, Guatemala. Today Soy502 is owned by Soy502. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through advertising, branded content. Its closest rivals include prensalibre.com, publinews.gt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Guatemala, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Guatemala86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Guatemala
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| soy502 | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Guatemala web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Guatemala
Company information
- Website
- soy502.com
- Sector
- News & Media
- Owner
- Soy502
- Owner type
- Private media company
- Founded
- 2013
- Headquarters
- Guatemala City, Guatemala
- Ownership
- Soy502 controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Soy502 operates a news and media publisher focused on Guatemala. Digital-first Guatemalan news and lifestyle portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Branded content
International presence
- Primary market
- Guatemala
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Guatemala)
- #2 in this index
- Sector rank
- Leading news & media site in Guatemala
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| prensalibre.com | ≈ 5.4 million / month | #3 class competitor | — |
| publinews.gt | ≈ 4 million / month | #4 class competitor | — |
What is Soy502?
Soy502 (soy502.com) is a news and media publisher serving users in Guatemala. Digital-first Guatemalan news and lifestyle portal. It ranks #2 among the most visited websites in the country in this index, within the news & media category.
Who owns Soy502?
The site is operated by Soy502. The company was established in 2013 and is headquartered in Guatemala City, Guatemala.
Traffic and audience
Traffic estimates place Soy502 at roughly 9 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Soy502 makes money
Revenue comes primarily from advertising, alongside branded content.
Competitors in Guatemala
Its closest rivals include prensalibre.com, publinews.gt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Soy502 is founded in Guatemala City, Guatemala.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #2 among the most visited websites in Guatemala.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Soy502?
Soy502 is operated by Soy502. Private media company structure, based on public filings and press reporting.
Where is Soy502 headquartered?
Soy502 is headquartered in Guatemala City, Guatemala.
When was Soy502 founded?
Soy502 was founded in 2013.
What is Soy502's revenue?
Soy502 does not publish standalone revenue; income comes from advertising, branded content.
Who are Soy502's competitors?
Main competitors in Guatemala include prensalibre.com, publinews.gt.
How does Soy502 make money?
Mainly advertising, branded content.
Is Soy502 publicly traded?
No — Soy502 is not listed as an independent public company; it is operated by Soy502.
How many visitors does Soy502 get?
Third-party estimates place Soy502 at roughly 9 million visits per month, mostly from Guatemala, with 79% mobile traffic.
Is Soy502 safe?
Soy502 is an established news & media site founded in 2013 and ranked #2 in Guatemala; use the official domain soy502.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssoy502.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGuatemala and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos