Banco Guayaquil
Large Ecuadorian bank with strong mobile-first adoption.
Banco Guayaquil at a glance
Banco Guayaquil is a finance & banking website and one of the most visited sites in Ecuador, currently ranked #9 in the country. It was founded in 1923 and is headquartered in Guayaquil, Ecuador. Today Banco Guayaquil is owned by Banco Guayaquil S.A.. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through net interest income, fees and commissions, insurance distribution. Its closest rivals include bancopichincha.com, produbanco.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Ecuador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ecuador86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ecuador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banco guayaquil | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ecuador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Ecuador
Company information
- Website
- bancoguayaquil.com
- Sector
- Finance & Banking
- Owner
- Banco Guayaquil S.A.
- Owner type
- Public company
- Founded
- 1923
- Headquarters
- Guayaquil, Ecuador
- Employees
- 4,000+
- Ownership
- Banco Guayaquil S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banco Guayaquil operates a bank and digital financial platform focused on Ecuador. Large Ecuadorian bank with strong mobile-first adoption. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Insurance distribution
International presence
- Primary market
- Ecuador
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ecuador)
- #9 in this index
- Sector rank
- Leading finance & banking site in Ecuador
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bancopichincha.com | ≈ 3 million / month | #10 class competitor | — |
| produbanco.com | ≈ 2.3 million / month | #11 class competitor | — |
What is Banco Guayaquil?
Banco Guayaquil (bancoguayaquil.com) is a bank and digital financial platform serving users in Ecuador. Large Ecuadorian bank with strong mobile-first adoption. It ranks #9 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banco Guayaquil?
The site is operated by Banco Guayaquil S.A.. The company was established in 1923 and is headquartered in Guayaquil, Ecuador. It employs around 4,000+.
Traffic and audience
Traffic estimates place Banco Guayaquil at roughly 5 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banco Guayaquil makes money
Revenue comes primarily from net interest income, alongside fees and commissions, insurance distribution.
Competitors in Ecuador
Its closest rivals include bancopichincha.com, produbanco.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1923
Banco Guayaquil is founded in Guayaquil, Ecuador.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Ecuador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banco Guayaquil?
Banco Guayaquil is operated by Banco Guayaquil S.A.. Public company structure, based on public filings and press reporting.
Where is Banco Guayaquil headquartered?
Banco Guayaquil is headquartered in Guayaquil, Ecuador.
When was Banco Guayaquil founded?
Banco Guayaquil was founded in 1923.
How many employees does Banco Guayaquil have?
Banco Guayaquil employs approximately 4,000+ people.
What is Banco Guayaquil's revenue?
Banco Guayaquil does not publish standalone revenue; income comes from net interest income, fees and commissions, insurance distribution.
Who are Banco Guayaquil's competitors?
Main competitors in Ecuador include bancopichincha.com, produbanco.com.
How does Banco Guayaquil make money?
Mainly net interest income, fees and commissions, insurance distribution.
Is Banco Guayaquil publicly traded?
Banco Guayaquil's ownership: Public company.
How many visitors does Banco Guayaquil get?
Third-party estimates place Banco Guayaquil at roughly 5 million visits per month, mostly from Ecuador, with 82% mobile traffic.
Is Banco Guayaquil safe?
Banco Guayaquil is an established finance & banking site founded in 1923 and ranked #9 in Ecuador; use the official domain bancoguayaquil.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbancoguayaquil.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEcuador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos