SRI
Ecuador's internal revenue service and e-invoicing portal.
SRI at a glance
SRI is a government website and one of the most visited sites in Ecuador, currently ranked #5 in the country. It was founded in 1997 and is headquartered in Quito, Ecuador. Today SRI is owned by Government of Ecuador. Our estimates put its audience at ≈ 9 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include iess.gob.ec, aduana.gob.ec.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.5 million / month | +2% |
| Q2 | ≈ 8.7 million / month | +3% |
| Q3 | ≈ 9 million / month | +3% |
| Q4 | ≈ 9.5 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Ecuador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ecuador94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 2.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ecuador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sri | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ecuador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Ecuador
Company information
- Website
- sri.gob.ec
- Sector
- Government
- Owner
- Government of Ecuador
- Owner type
- Government agency
- Founded
- 1997
- Headquarters
- Quito, Ecuador
- Ownership
- Government of Ecuador controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SRI operates an official government service portal focused on Ecuador. Ecuador's internal revenue service and e-invoicing portal. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Ecuador
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Ecuador)
- #5 in this index
- Sector rank
- Leading government site in Ecuador
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| iess.gob.ec | ≈ 5.4 million / month | #6 class competitor | — |
| aduana.gob.ec | ≈ 4 million / month | #7 class competitor | — |
What is SRI?
SRI (sri.gob.ec) is an official government service portal serving users in Ecuador. Ecuador's internal revenue service and e-invoicing portal. It ranks #5 among the most visited websites in the country in this index, within the government category.
Who owns SRI?
The site is operated by Government of Ecuador. The company was established in 1997 and is headquartered in Quito, Ecuador.
Traffic and audience
Traffic estimates place SRI at roughly 9 million visits per month, about 0.3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How SRI makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Ecuador
Its closest rivals include iess.gob.ec, aduana.gob.ec.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
SRI is founded in Quito, Ecuador.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Ecuador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns SRI?
SRI is operated by Government of Ecuador. Government agency structure, based on public filings and press reporting.
Where is SRI headquartered?
SRI is headquartered in Quito, Ecuador.
When was SRI founded?
SRI was founded in 1997.
What is SRI's revenue?
SRI does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are SRI's competitors?
Main competitors in Ecuador include iess.gob.ec, aduana.gob.ec.
How does SRI make money?
Mainly not advertising funded — public service portal.
Is SRI publicly traded?
SRI's ownership: Government agency.
How many visitors does SRI get?
Third-party estimates place SRI at roughly 9 million visits per month, mostly from Ecuador, with 69% mobile traffic.
Is SRI safe?
SRI is an established government site founded in 1997 and ranked #5 in Ecuador; use the official domain sri.gob.ec and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssri.gob.ec
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEcuador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos