Erbol
Radio network and news site with wide rural reach.
Erbol at a glance
Erbol is a news & media website and one of the most visited sites in Bolivia, currently ranked #10 in the country. It was founded in 1967 and is headquartered in La Paz, Bolivia. Today Erbol is owned by Educación Radiofónica de Bolivia. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through donations and grants, advertising, content syndication. Its closest rivals include paginasiete.bo, lostiempos.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Bolivia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bolivia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bolivia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| erbol | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bolivia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Bolivia
Company information
- Website
- erbol.com.bo
- Sector
- News & Media
- Owner
- Educación Radiofónica de Bolivia
- Owner type
- Non-profit media network
- Founded
- 1967
- Headquarters
- La Paz, Bolivia
- Ownership
- Educación Radiofónica de Bolivia controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish, Aymara, Quechua
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Non-profit media network
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Erbol operates a news and media publisher focused on Bolivia. Radio network and news site with wide rural reach. Revenue comes mainly from donations and grants, supported by the other lines listed below.
- Donations and grants
- Advertising
- Content syndication
International presence
- Primary market
- Bolivia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Bolivia)
- #10 in this index
- Sector rank
- Leading news & media site in Bolivia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| paginasiete.bo | ≈ 1.8 million / month | #11 class competitor | — |
| lostiempos.com | ≈ 1.3 million / month | #12 class competitor | — |
What is Erbol?
Erbol (erbol.com.bo) is a news and media publisher serving users in Bolivia. Radio network and news site with wide rural reach. It ranks #10 among the most visited websites in the country in this index, within the news & media category.
Who owns Erbol?
The site is operated by Educación Radiofónica de Bolivia. The company was established in 1967 and is headquartered in La Paz, Bolivia.
Traffic and audience
Traffic estimates place Erbol at roughly 3 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Erbol makes money
Revenue comes primarily from donations and grants, alongside advertising, content syndication.
Competitors in Bolivia
Its closest rivals include paginasiete.bo, lostiempos.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
Erbol is founded in La Paz, Bolivia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Bolivia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Erbol?
Erbol is operated by Educación Radiofónica de Bolivia. Non-profit media network structure, based on public filings and press reporting.
Where is Erbol headquartered?
Erbol is headquartered in La Paz, Bolivia.
When was Erbol founded?
Erbol was founded in 1967.
What is Erbol's revenue?
Erbol does not publish standalone revenue; income comes from donations and grants, advertising, content syndication.
Who are Erbol's competitors?
Main competitors in Bolivia include paginasiete.bo, lostiempos.com.
How does Erbol make money?
Mainly donations and grants, advertising, content syndication.
Is Erbol publicly traded?
No — Erbol is not listed as an independent public company; it is operated by Educación Radiofónica de Bolivia.
How many visitors does Erbol get?
Third-party estimates place Erbol at roughly 3 million visits per month, mostly from Bolivia, with 79% mobile traffic.
Is Erbol safe?
Erbol is an established news & media site founded in 1967 and ranked #10 in Bolivia; use the official domain erbol.com.bo and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementserbol.com.bo
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBolivia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos