Dnes.bg
Popular digital news platform providing political, social, and world news for Bulgarian readers.
Dnes.bg at a glance
Dnes.bg is a news & media website and one of the most visited sites in Bulgaria, currently ranked #6 in the country. It was founded in 2004 by Investor.bg AD and is headquartered in Sofia, Bulgaria. Today Dnes.bg is owned by Investor Media Group. Our estimates put its audience at ≈ 7.5 million visits per month. The business earns money mainly through advertising. Its closest rivals include dir.bg, blitz.bg, vesti.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7 million / month | +2% |
| Q2 | ≈ 7.3 million / month | +3% |
| Q3 | ≈ 7.5 million / month | +3% |
| Q4 | ≈ 8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dnes.bg | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Bulgaria
Company information
- Website
- dnes.bg
- Sector
- News & Media
- Owner
- Investor Media Group
- Owner type
- Public company
- Founders
- Investor.bg AD
- Founded
- 2004
- Headquarters
- Sofia, Bulgaria
- Employees
- 90+
- Ownership
- Investor Media Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Bulgarian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dnes.bg operates a news and media publisher focused on Bulgaria. Popular digital news platform providing political, social, and world news for Bulgarian readers. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #6 in this index
- Sector rank
- Leading news & media site in Bulgaria
- Global rank
- 5200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dir.bg | ≈ 4.5 million / month | #7 class competitor | — |
| blitz.bg | ≈ 3.4 million / month | #8 class competitor | — |
| vesti.bg | ≈ 2.3 million / month | #9 class competitor | — |
What is Dnes.bg?
Dnes.bg (dnes.bg) is a news and media publisher serving users in Bulgaria. Popular digital news platform providing political, social, and world news for Bulgarian readers. It ranks #6 among the most visited websites in the country in this index, within the news & media category.
Who owns Dnes.bg?
The site is operated by Investor Media Group, founded by Investor.bg AD. The company was established in 2004 and is headquartered in Sofia, Bulgaria. It employs around 90+.
Traffic and audience
Traffic estimates place Dnes.bg at roughly 7.5 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Dnes.bg makes money
Revenue comes primarily from advertising, alongside .
Competitors in Bulgaria
Its closest rivals include dir.bg, blitz.bg, vesti.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Dnes.bg is founded in Sofia, Bulgaria.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Dnes.bg?
Dnes.bg is operated by Investor Media Group. Public company structure, based on public filings and press reporting.
Where is Dnes.bg headquartered?
Dnes.bg is headquartered in Sofia, Bulgaria.
When was Dnes.bg founded?
Dnes.bg was founded in 2004 by Investor.bg AD.
How many employees does Dnes.bg have?
Dnes.bg employs approximately 90+ people.
What is Dnes.bg's revenue?
Dnes.bg's revenue: Undisclosed.
Who are Dnes.bg's competitors?
Main competitors in Bulgaria include dir.bg, blitz.bg, vesti.bg.
How does Dnes.bg make money?
Mainly advertising.
Is Dnes.bg publicly traded?
Dnes.bg's ownership: Public company.
How many visitors does Dnes.bg get?
Third-party estimates place Dnes.bg at roughly 7.5 million visits per month, mostly from Bulgaria, with 79% mobile traffic.
Is Dnes.bg safe?
Dnes.bg is an established news & media site founded in 2004 and ranked #6 in Bulgaria; use the official domain dnes.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdnes.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos