National Revenue Agency (NAP)
Official portal of the Bulgarian National Revenue Agency managing tax filings and social security contributions.
National Revenue Agency at a glance
National Revenue Agency is a government website and one of the most visited sites in Bulgaria, currently ranked #9 in the country. It was founded in 2002 by Government of Bulgaria and is headquartered in Sofia, Bulgaria. Today National Revenue Agency is owned by Ministry of Finance. Our estimates put its audience at ≈ 5.5 million visits per month. The business earns money mainly through tax revenue. Its closest rivals include egov.bg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.2 million / month | +2% |
| Q2 | ≈ 5.3 million / month | +3% |
| Q3 | ≈ 5.5 million / month | +3% |
| Q4 | ≈ 5.8 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Bulgaria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bulgaria94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 1.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bulgaria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national revenue agency (nap) | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bulgaria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Bulgaria
Company information
- Website
- nap.bg
- Sector
- Government
- Owner
- Ministry of Finance
- Owner type
- Government agency
- Founders
- Government of Bulgaria
- Founded
- 2002
- Headquarters
- Sofia, Bulgaria
- Employees
- 7,000+
- Ownership
- Ministry of Finance controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Bulgarian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National Revenue Agency (NAP) operates an official government service portal focused on Bulgaria. Official portal of the Bulgarian National Revenue Agency managing tax filings and social security contributions. Revenue comes mainly from tax revenue, supported by the other lines listed below.
- Tax Revenue
Products & services
International presence
- Primary market
- Bulgaria
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bulgaria)
- #9 in this index
- Sector rank
- Leading government site in Bulgaria
- Global rank
- 7500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| egov.bg | ≈ 3.3 million / month | #10 class competitor | — |
What is National Revenue Agency (NAP)?
National Revenue Agency (NAP) (nap.bg) is an official government service portal serving users in Bulgaria. Official portal of the Bulgarian National Revenue Agency managing tax filings and social security contributions. It ranks #9 among the most visited websites in the country in this index, within the government category.
Who owns National Revenue Agency (NAP)?
The site is operated by Ministry of Finance, founded by Government of Bulgaria. The company was established in 2002 and is headquartered in Sofia, Bulgaria. It employs around 7,000+.
Traffic and audience
Traffic estimates place National Revenue Agency (NAP) at roughly 5.5 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How National Revenue Agency (NAP) makes money
Revenue comes primarily from tax revenue, alongside .
Competitors in Bulgaria
Its closest rivals include egov.bg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
National Revenue Agency (NAP) is founded in Sofia, Bulgaria.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Bulgaria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns National Revenue Agency (NAP)?
National Revenue Agency (NAP) is operated by Ministry of Finance. Government agency structure, based on public filings and press reporting.
Where is National Revenue Agency (NAP) headquartered?
National Revenue Agency (NAP) is headquartered in Sofia, Bulgaria.
When was National Revenue Agency (NAP) founded?
National Revenue Agency (NAP) was founded in 2002 by Government of Bulgaria.
How many employees does National Revenue Agency (NAP) have?
National Revenue Agency (NAP) employs approximately 7,000+ people.
What is National Revenue Agency (NAP)'s revenue?
National Revenue Agency (NAP)'s revenue: Undisclosed.
Who are National Revenue Agency (NAP)'s competitors?
Main competitors in Bulgaria include egov.bg.
How does National Revenue Agency (NAP) make money?
Mainly tax revenue.
Is National Revenue Agency (NAP) publicly traded?
National Revenue Agency (NAP)'s ownership: Government agency.
How many visitors does National Revenue Agency (NAP) get?
Third-party estimates place National Revenue Agency (NAP) at roughly 5.5 million visits per month, mostly from Bulgaria, with 69% mobile traffic.
Is National Revenue Agency (NAP) safe?
National Revenue Agency (NAP) is an established government site founded in 2002 and ranked #9 in Bulgaria; use the official domain nap.bg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnap.bg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBulgaria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos