BOAD Djibouti Portal
Regional development bank platform supporting infrastructure and commerce investments.
BOAD Djibouti Portal at a glance
BOAD Djibouti Portal is a finance & banking website and one of the most visited sites in Djibouti, currently ranked #9 in the country. It was founded in 1973 by WAEMU States and is headquartered in Lomé, Togo / Djibouti Branch. Today BOAD Djibouti Portal is owned by West African Development Bank. Our estimates put its audience at ≈ 0.2 million visits per month. The business earns money mainly through development loans. Its closest rivals include cacbank.dj.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.2 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Djibouti, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Djibouti86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Djibouti
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| boad djibouti portal | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Djibouti web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Djibouti
Company information
- Website
- boad.org
- Sector
- Finance & Banking
- Owner
- West African Development Bank
- Owner type
- Multilateral organization
- Founders
- WAEMU States
- Founded
- 1973
- Headquarters
- Lomé, Togo / Djibouti Branch
- Employees
- 100+
- Ownership
- West African Development Bank controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- French, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Multilateral organization
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BOAD Djibouti Portal operates a bank and digital financial platform focused on Djibouti. Regional development bank platform supporting infrastructure and commerce investments. Revenue comes mainly from development loans, supported by the other lines listed below.
- Development Loans
Products & services
International presence
- Primary market
- Djibouti
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Djibouti)
- #9 in this index
- Sector rank
- Leading finance & banking site in Djibouti
- Global rank
- 210000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cacbank.dj | ≈ 0.1 million / month | #10 class competitor | — |
What is BOAD Djibouti Portal?
BOAD Djibouti Portal (boad.org) is a bank and digital financial platform serving users in Djibouti. Regional development bank platform supporting infrastructure and commerce investments. It ranks #9 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BOAD Djibouti Portal?
The site is operated by West African Development Bank, founded by WAEMU States. The company was established in 1973 and is headquartered in Lomé, Togo / Djibouti Branch. It employs around 100+.
Traffic and audience
Traffic estimates place BOAD Djibouti Portal at roughly 0.2 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BOAD Djibouti Portal makes money
Revenue comes primarily from development loans, alongside .
Competitors in Djibouti
Its closest rivals include cacbank.dj.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1973
BOAD Djibouti Portal is founded in Lomé, Togo / Djibouti Branch.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Djibouti.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BOAD Djibouti Portal?
BOAD Djibouti Portal is operated by West African Development Bank. Multilateral organization structure, based on public filings and press reporting.
Where is BOAD Djibouti Portal headquartered?
BOAD Djibouti Portal is headquartered in Lomé, Togo / Djibouti Branch.
When was BOAD Djibouti Portal founded?
BOAD Djibouti Portal was founded in 1973 by WAEMU States.
How many employees does BOAD Djibouti Portal have?
BOAD Djibouti Portal employs approximately 100+ people.
What is BOAD Djibouti Portal's revenue?
BOAD Djibouti Portal's revenue: Undisclosed.
Who are BOAD Djibouti Portal's competitors?
Main competitors in Djibouti include cacbank.dj.
How does BOAD Djibouti Portal make money?
Mainly development loans.
Is BOAD Djibouti Portal publicly traded?
No — BOAD Djibouti Portal is not listed as an independent public company; it is operated by West African Development Bank.
How many visitors does BOAD Djibouti Portal get?
Third-party estimates place BOAD Djibouti Portal at roughly 0.2 million visits per month, mostly from Djibouti, with 82% mobile traffic.
Is BOAD Djibouti Portal safe?
BOAD Djibouti Portal is an established finance & banking site founded in 1973 and ranked #9 in Djibouti; use the official domain boad.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsboad.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageDjibouti and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos