Jiji Ghana
Leading classifieds marketplace in Ghana for buying and selling cars, phones, and real estate.
Jiji Ghana at a glance
Jiji Ghana is a classifieds website and one of the most visited sites in Ghana, currently ranked #10 in the country. It was founded in 2019 by Anton Volianskyi (acquired OLX Ghana) and is headquartered in Accra, Ghana. Today Jiji Ghana is owned by Jiji Africa (Genesis Alternative Ventures). Our estimates put its audience at ≈ 6.2 million visits per month. The business earns money mainly through boost package fees, merchant pro accounts. Its closest rivals include tonaton.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.8 million / month | +2% |
| Q2 | ≈ 6 million / month | +3% |
| Q3 | ≈ 6.2 million / month | +3% |
| Q4 | ≈ 6.6 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Ghana, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ghana86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ghana
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jiji ghana | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ghana web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Ghana
Company information
- Website
- jiji.com.gh
- Sector
- Classifieds
- Owner
- Jiji Africa (Genesis Alternative Ventures)
- Owner type
- Private company
- Founders
- Anton Volianskyi (acquired OLX Ghana)
- Founded
- 2019
- Headquarters
- Accra, Ghana
- Employees
- 100+
- Ownership
- Jiji Africa (Genesis Alternative Ventures) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $8 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jiji Ghana operates a classifieds and listings marketplace focused on Ghana. Leading classifieds marketplace in Ghana for buying and selling cars, phones, and real estate. Revenue comes mainly from boost package fees, supported by the other lines listed below.
- Boost Package Fees
- Merchant Pro Accounts
Products & services
International presence
- Primary market
- Ghana
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ghana)
- #10 in this index
- Sector rank
- Leading classifieds site in Ghana
- Global rank
- 9800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tonaton.com | ≈ 3.7 million / month | #11 class competitor | — |
What is Jiji Ghana?
Jiji Ghana (jiji.com.gh) is a classifieds and listings marketplace serving users in Ghana. Leading classifieds marketplace in Ghana for buying and selling cars, phones, and real estate. It ranks #10 among the most visited websites in the country in this index, within the classifieds category.
Who owns Jiji Ghana?
The site is operated by Jiji Africa (Genesis Alternative Ventures), founded by Anton Volianskyi (acquired OLX Ghana). The company was established in 2019 and is headquartered in Accra, Ghana. It employs around 100+.
Traffic and audience
Traffic estimates place Jiji Ghana at roughly 6.2 million visits per month, about 0.2 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Jiji Ghana makes money
Revenue comes primarily from boost package fees, alongside merchant pro accounts.
Competitors in Ghana
Its closest rivals include tonaton.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2019
Jiji Ghana is founded in Accra, Ghana.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Ghana.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Jiji Ghana?
Jiji Ghana is operated by Jiji Africa (Genesis Alternative Ventures). Private company structure, based on public filings and press reporting.
Where is Jiji Ghana headquartered?
Jiji Ghana is headquartered in Accra, Ghana.
When was Jiji Ghana founded?
Jiji Ghana was founded in 2019 by Anton Volianskyi (acquired OLX Ghana).
How many employees does Jiji Ghana have?
Jiji Ghana employs approximately 100+ people.
What is Jiji Ghana's revenue?
Jiji Ghana's revenue: ≈ $8 million annual revenue (est.).
Who are Jiji Ghana's competitors?
Main competitors in Ghana include tonaton.com.
How does Jiji Ghana make money?
Mainly boost package fees, merchant pro accounts.
Is Jiji Ghana publicly traded?
No — Jiji Ghana is not listed as an independent public company; it is operated by Jiji Africa (Genesis Alternative Ventures).
How many visitors does Jiji Ghana get?
Third-party estimates place Jiji Ghana at roughly 6.2 million visits per month, mostly from Ghana, with 73% mobile traffic.
Is Jiji Ghana safe?
Jiji Ghana is an established classifieds site founded in 2019 and ranked #10 in Ghana; use the official domain jiji.com.gh and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjiji.com.gh
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGhana and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos