Roshan Telecom
Major Afghan mobile operator and online account services.
Roshan Telecom at a glance
Roshan Telecom is a telecom website and one of the most visited sites in Afghanistan, currently ranked #9 in the country. It was founded in 2003 and is headquartered in Kabul, Afghanistan. Today Roshan Telecom is owned by Aga Khan Fund for Economic Development consortium. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through mobile subscriptions, m-paisa mobile money, data packages. Its closest rivals include awcc.af, etisalat.af.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Afghanistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Afghanistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| roshan telecom | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Afghanistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Afghanistan
Company information
- Website
- roshan.af
- Sector
- Telecom
- Owner
- Aga Khan Fund for Economic Development consortium
- Owner type
- Private company
- Founded
- 2003
- Headquarters
- Kabul, Afghanistan
- Employees
- 1,200+
- Ownership
- Aga Khan Fund for Economic Development consortium controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dari, Pashto, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Roshan Telecom operates a telecom operator focused on Afghanistan. Major Afghan mobile operator and online account services. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- M-Paisa mobile money
- Data packages
Related deals on Amazon
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International presence
- Primary market
- Afghanistan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Afghanistan)
- #9 in this index
- Sector rank
- Leading telecom site in Afghanistan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| awcc.af | ≈ 1.8 million / month | #10 class competitor | — |
| etisalat.af | ≈ 1.3 million / month | #11 class competitor | — |
What is Roshan Telecom?
Roshan Telecom (roshan.af) is a telecom operator serving users in Afghanistan. Major Afghan mobile operator and online account services. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns Roshan Telecom?
The site is operated by Aga Khan Fund for Economic Development consortium. The company was established in 2003 and is headquartered in Kabul, Afghanistan. It employs around 1,200+.
Traffic and audience
Traffic estimates place Roshan Telecom at roughly 3 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Roshan Telecom makes money
Revenue comes primarily from mobile subscriptions, alongside m-paisa mobile money, data packages.
Competitors in Afghanistan
Its closest rivals include awcc.af, etisalat.af.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Roshan Telecom is founded in Kabul, Afghanistan.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Afghanistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Roshan Telecom?
Roshan Telecom is operated by Aga Khan Fund for Economic Development consortium. Private company structure, based on public filings and press reporting.
Where is Roshan Telecom headquartered?
Roshan Telecom is headquartered in Kabul, Afghanistan.
When was Roshan Telecom founded?
Roshan Telecom was founded in 2003.
How many employees does Roshan Telecom have?
Roshan Telecom employs approximately 1,200+ people.
What is Roshan Telecom's revenue?
Roshan Telecom does not publish standalone revenue; income comes from mobile subscriptions, m-paisa mobile money, data packages.
Who are Roshan Telecom's competitors?
Main competitors in Afghanistan include awcc.af, etisalat.af.
How does Roshan Telecom make money?
Mainly mobile subscriptions, m-paisa mobile money, data packages.
Is Roshan Telecom publicly traded?
No — Roshan Telecom is not listed as an independent public company; it is operated by Aga Khan Fund for Economic Development consortium.
How many visitors does Roshan Telecom get?
Third-party estimates place Roshan Telecom at roughly 3 million visits per month, mostly from Afghanistan, with 80% mobile traffic.
Is Roshan Telecom safe?
Roshan Telecom is an established telecom site founded in 2003 and ranked #9 in Afghanistan; use the official domain roshan.af and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroshan.af
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAfghanistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos