Unitel
Angola's largest mobile operator and self-service portal.
Unitel at a glance
Unitel is a telecom website and one of the most visited sites in Angola, currently ranked #9 in the country. It was founded in 2001 and is headquartered in Luanda, Angola. Today Unitel is owned by Unitel S.A.. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through mobile subscriptions, data packages, unitel money mobile money. Its closest rivals include movicel.co.ao, africell.ao.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Angola, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Angola86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Angola
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| unitel | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Angola web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Angola
Company information
- Website
- unitel.co.ao
- Sector
- Telecom
- Owner
- Unitel S.A.
- Owner type
- Private company
- Founded
- 2001
- Headquarters
- Luanda, Angola
- Employees
- 2,500+
- Ownership
- Unitel S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Unitel operates a telecom operator focused on Angola. Angola's largest mobile operator and self-service portal. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Data packages
- Unitel Money mobile money
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Angola
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Angola)
- #9 in this index
- Sector rank
- Leading telecom site in Angola
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| movicel.co.ao | ≈ 1.8 million / month | #10 class competitor | — |
| africell.ao | ≈ 1.3 million / month | #11 class competitor | — |
What is Unitel?
Unitel (unitel.co.ao) is a telecom operator serving users in Angola. Angola's largest mobile operator and self-service portal. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns Unitel?
The site is operated by Unitel S.A.. The company was established in 2001 and is headquartered in Luanda, Angola. It employs around 2,500+.
Traffic and audience
Traffic estimates place Unitel at roughly 3 million visits per month, about 0.1 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Unitel makes money
Revenue comes primarily from mobile subscriptions, alongside data packages, unitel money mobile money.
Competitors in Angola
Its closest rivals include movicel.co.ao, africell.ao.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Unitel is founded in Luanda, Angola.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Angola.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Unitel?
Unitel is operated by Unitel S.A.. Private company structure, based on public filings and press reporting.
Where is Unitel headquartered?
Unitel is headquartered in Luanda, Angola.
When was Unitel founded?
Unitel was founded in 2001.
How many employees does Unitel have?
Unitel employs approximately 2,500+ people.
What is Unitel's revenue?
Unitel does not publish standalone revenue; income comes from mobile subscriptions, data packages, unitel money mobile money.
Who are Unitel's competitors?
Main competitors in Angola include movicel.co.ao, africell.ao.
How does Unitel make money?
Mainly mobile subscriptions, data packages, unitel money mobile money.
Is Unitel publicly traded?
No — Unitel is not listed as an independent public company; it is operated by Unitel S.A..
How many visitors does Unitel get?
Third-party estimates place Unitel at roughly 3 million visits per month, mostly from Angola, with 80% mobile traffic.
Is Unitel safe?
Unitel is an established telecom site founded in 2001 and ranked #9 in Angola; use the official domain unitel.co.ao and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsunitel.co.ao
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAngola and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos