TOLOnews
Afghanistan's leading 24-hour news channel and news site.
TOLOnews at a glance
TOLOnews is a news & media website and one of the most visited sites in Afghanistan, currently ranked #1 in the country. It was founded in 2010 and is headquartered in Kabul, Afghanistan. Today TOLOnews is owned by MOBY Group. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through advertising, sponsored content, broadcast syndication. Its closest rivals include ariananews.af, pajhwok.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Afghanistan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Afghanistan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Afghanistan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tolonews | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Afghanistan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Afghanistan
Company information
- Website
- tolonews.com
- Sector
- News & Media
- Owner
- MOBY Group
- Owner type
- Private media group
- Founded
- 2010
- Headquarters
- Kabul, Afghanistan
- Ownership
- MOBY Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Dari, Pashto, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TOLOnews operates a news and media publisher focused on Afghanistan. Afghanistan's leading 24-hour news channel and news site. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Sponsored content
- Broadcast syndication
International presence
- Primary market
- Afghanistan
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Afghanistan)
- #1 in this index
- Sector rank
- Leading news & media site in Afghanistan
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ariananews.af | ≈ 4.8 million / month | #2 class competitor | — |
| pajhwok.com | ≈ 3.6 million / month | #3 class competitor | — |
What is TOLOnews?
TOLOnews (tolonews.com) is a news and media publisher serving users in Afghanistan. Afghanistan's leading 24-hour news channel and news site. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns TOLOnews?
The site is operated by MOBY Group. The company was established in 2010 and is headquartered in Kabul, Afghanistan.
Traffic and audience
Traffic estimates place TOLOnews at roughly 8 million visits per month, about 0.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How TOLOnews makes money
Revenue comes primarily from advertising, alongside sponsored content, broadcast syndication.
Competitors in Afghanistan
Its closest rivals include ariananews.af, pajhwok.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
TOLOnews is founded in Kabul, Afghanistan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Afghanistan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns TOLOnews?
TOLOnews is operated by MOBY Group. Private media group structure, based on public filings and press reporting.
Where is TOLOnews headquartered?
TOLOnews is headquartered in Kabul, Afghanistan.
When was TOLOnews founded?
TOLOnews was founded in 2010.
What is TOLOnews's revenue?
TOLOnews does not publish standalone revenue; income comes from advertising, sponsored content, broadcast syndication.
Who are TOLOnews's competitors?
Main competitors in Afghanistan include ariananews.af, pajhwok.com.
How does TOLOnews make money?
Mainly advertising, sponsored content, broadcast syndication.
Is TOLOnews publicly traded?
No — TOLOnews is not listed as an independent public company; it is operated by MOBY Group.
How many visitors does TOLOnews get?
Third-party estimates place TOLOnews at roughly 8 million visits per month, mostly from Afghanistan, with 79% mobile traffic.
Is TOLOnews safe?
TOLOnews is an established news & media site founded in 2010 and ranked #1 in Afghanistan; use the official domain tolonews.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstolonews.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAfghanistan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos